John Carlton's Simple Writing System

If you're an entrepreneur or small biz owner struggling to
bring in the Big Bucks, please know this: Your lack of success
is NOT because you aren't hip to the latest Google, Facebook,
YouTube or phone App tricks...

... or because you're not following the "right" marketing guru...

... or because you're not spending enough time online checking
your stats and rankings.

Nope. The success you crave is being held up because of
something much more simple... and much
easier to solve.

IF you're willing to listen.

So here is the Big Damn Question #1: Do you want to waste
years (and countless dollars) chasing after every new gimmick,
hoping for an edge?

Or are you finally ready to learn the first simple step to
unleashing the Killer Marketer hiding inside you?

Okay, then. Let's get started on changing your life forever...

Stacey Morgenstern

Immediate Results From First Tactic Tried

"John promises a lot in the SWS. You get 200%.I don't even know how to calculate the ROI on this one. I am only half way through the course and one specific tactic I've used this week has generated at least $2,000 in passive revenue- and that was the FIRST time I tried it!" Stacey Morgenstern

Tripled Sales In One Month 

"Your course is fantastic. I have tripled my sales in a month and I am only now getting started fine-tuning and testing." William McCreedy, Futures Trading Secrets


Kevin Hill

$340,000 in 7 Days

"I started working for internet marketer Russell Brunson as a full-time copywriter and had only written a handful of letters up until that point. He asked me to write a sales letter for our 12-Month Internet Millionaire launch—my first major launch. I was a little nerved up and repeatedly referred to John’s course for guidance while writing the letter. Thanks to implementing the quick-start copywriting secrets John revealed in his course, the letter ended up pulling in $340,000 in 7 days. If you remotely care about becoming a better copywriter and marketer, you need to get your hands on John’s materials before your competition does."  Kevin Hill

$29,000 In New Business Since Completing The Course 

"This course was awesome…Overall, it was a great learning experience. We have closed over $29,000 in new business since completing the course. Thanks a lot."
Jonathan Mitchell


Just One Tip Multiplied Response

"Using just ONE tip John gave us increased our mail response by 32%. This means an additional $2,000 in profit for every 1000 letters." Chris Rabalais, New Millennium Publications



"When my copywriting business was operating in the red, I bit the bullet and invested in John's stuff. Know what? I started making money. Lots of it. The subtle tweaks and step-by-step systems I learned from John shot conversion rates through the roof. And I confidently raised my fees by 60% because of everything I learned from him... and my fees continue to rise." Lorrie Morgan-Ferrero, Red-Hot Copy


6-Figure Profit, & It's Idiot-Proof

"For me... Copywriting was my lacking skill.... I never knew how to write effective copy, and John you've done a GREAT job... the SWS blows away any "system" I've seen in a long time. It's pretty much idiot proof. To top it off, my motivation after this course has never been so high... Since starting it I've sold 2 new franchisees (which adds over 6 figures/year into my pocket. I'm starting to blast off writing follow up sequences....I've also finalized my entire franchise manual for all of my stores, and my web guy is starting to build a new website for my retail stores and will use your copywriting to make it smash the competition as well as build an avenue through the site to franchise even more...I can't thank you enough... this is a program geared for REAL business minded people..... it's the real deal.. not some fancy, full of fluff, way of repackaging old basic marketing. Thanks John!" Adam Cloet


Free Money!

"Amazing! My web site conversion rate has nearly DOUBLED, just from what you've taught me. And guess what? Also following your advice, I tested a much higher price... and the conversion rate was not affected at all. That's FREE MONEY without any extra work!  You were right, John." Michael Norman, UK


Rich Schefren

$287,000 The First Week!

"After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever... and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision." Rich Schefren, Strategic Profits


1,100% ROI With One

Simple Idea "I put one simple idea I learned from John into action. The result was an immediate 1,100% return on my investment!" Bill O'Connell


Best Investment I've Ever Made"

"Best value course I have ever purchased... overall - great course, great value for money, expert feedback - I liked the structure. I have spent thousands of dollars on "internet related" products and in the past I have been personally mentored by not one but 2 'world famous' Internet Marketers (who charge even more thousands of dollars)...and this SWS course beats is the BEST EVER investment I made. I tell you what really pisses me off - I have spent thousands of dollars being mentored by so-called 'famous household' Internet Marketers and not one of them has suggested what you/John have, not one!" Andrew Rondeau


Email List DOUBLED

My list of email names doubled over just a 2-month period using just some of his strategies." Reggie Van Der Werff


Harlan Kilstein

Million-Dollar Advice

"John's first critique of my copy was a shock -- I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice. I'm glad I had the sense to listen -- my first year, with John's advice stinging in my ears, I earned over $350,000. And this year, I'm bringing in a cool million." Dr. Harlan Kilstein, millionaire freelance copywriter.


Craig Forte

Making Crime Pay

"Who says crime doesn't pay? John let me 'steal' one of his ad headlines for a seminar I was holding... netting me a cool $251,771 in just 3 days. I don't know any decent marketer who would be caught dead without John's help." Craig Forte, Forte Communications, Inc.


"Quitting My Cushy 6-Figure Job"

Our investment education business went from $50k a year in sales to over $200k in six months, thanks to John Carlton (and a hot webmaster from Houston). Thanks to what I've learned, I'm quitting my cushy six-figure a year job to go full-time in this new business!" Daryl Thompson, TX


Carlton Got Me FIRED

"I had a cush job at one of the world's largest ad agencies. Then I found John's materials, and discovered the how to SELL, not just win awards. The agency hated my new style and gave me the boot. Which was a good thing -- my first year on my own, I'm on pace to earn FOUR TIMES my yearly salary at the agency. Thanks, John." Matt Marshall, freelance copywriter


Quick ROI On Investment

"THANKS! I got a quick ROI on this and my bullet writing is transformed forever. Very happy student here. Apart from the excellent content, you structured it so I actually worked through and applied the content. It's so easy to let books and programs gather dust - you made this really useable and I've benefited as a result." Bernadette Doyle


David Deutsch

Million Dollar Confession

"Early in my career, I had the good fortune to discover John Carlton -- and he deserves much of the credit for my success as a freelancer. I hereby confess that many of the ideas behind the million-dollar controls I've written can be directly traced to what I learned or stole from John." David Deutsch, world-class freelancer with controls for Boardroom, Phillips Publishing and other major league mailers


Pure Gold

"I've written pieces that have pulled in millions of dollars. Yet, when I sit down to write copy, I pull out my swipe file of John Carlton's stuff, and study it like my life depended on it. He is one of the few true experts in advertising. Pure gold." Caleb O'Dowd, Florida


Sue Kennedy


"Hi John and Stan..just wanted to drop a line to say a big thanks to all of you, you have all done a fantastic job with this program. I have bought many products over the last few years, but this has definitely got to be the BEST! The way it was outlined was great, I personally have got heaps out of it. My teacher Lorrie was outstanding and inspired me the whole way through the program. THANK YOU VERY MUCH." Sue Kennedy


Chris Payne

Profits Through The Roof

"I used Carlton's tactics in my advertising online, and profits went through the roof. That meant we could move into a bigger house, and I've kit it out with most amazing high-tech gear. I would not be here today without John's help." Chris Payne, United Kingdom


John Helped Me Dominate An Entire Asian Market

"Studying John Carlton's writing, and adapting it to Japanese culture, has allowed me to dominate an entire Asian market. It's just unbelievable what you can do when you learn what's in John's amazing bag of tricks." Markus Kuroda, Japan


Yanik Silver

I Use This Every Time I Write For The Web

"My highlighter ran out 6 pages into Section 7! This course is going on my A+ shelf of resources I use every time I write a sales letter for my web sites."Yanik Silver, Founder of The Underground Online Seminar and Maverick Business Adventures


"Worked So Good It Was Scary!"

"Just finished a 1,000 trial mailing with new copy using Carlton's concepts. Raked in $22,000 the first week. It worked so good it was scary." Dr. John M. La Tourrette, OR


Matt Gallant

300% Profits Online

"Thanks to your critiques, my ad is a BIG winner right off the bat! It's pulling over 300% profits online, in a hotly competitive market. We're already on the way to seven figures, minimum." Matt Gallant, Vancouver


Gary Halbert

John is the first guy I call when I have a marketing problem. His insights and marketing prowess are unparalleled among the working advertising experts I know... and I know them all. The money available, when you learn what insiders like John has to share, is just insane. In my book, there is John... and no one else is even close." Gary Halbert


Ken McCarthy

7--Figure Money Machine

"I heard John at a seminar say something about writing headlines I'd never heard or read anyone else say before -- and believe me, I've been a serious and successful student of copywriting for over ten years. The result: I came up with a headline that crashed through all the noise in a very, very crowded marketplace and, starting from zero, very rapidly created a new seven figure $1,000,000+) a year money machine that's only just getting warmed up." Ken McCarthy, "The System"


Should be taught to every sales person

I only wish I had this Simple Writing System training long ago. These skills should be taught to every sales person. Thanks for the push. I will get it better now that I've seen the light." Steve Holloway – Kardinya, WA


Paul Moore

The Simple Writing System is a miracle!

I spent 2008 like a lost puppy. I couldn't figure out what to do with the rest of my life.

On a whim, I joined the SWS in October 2008. I fell in love with copywriting. I graduated and did my first few letters for my own real estate business.

Then I fearfully took my first freelance job. I did it for zero upfront since they knew I was a newbie. I assumed it would be a practice run I'd never get paid for. To make things worse, a friend who tried his hand at copywriting said there was little chance of making over a few thousand dollars per letter for many years.

I followed the 17 step SWS to the letter, double-checking every step. I didn't know if it was all true, but I did it in faith. The letter was up against a new letter from a seasoned pro. (They paid him $10,000 for it.) After I completed the letter, the business told me they were raising the price of the item from $79 to $149 before the mailing. Another speedbump to the letter's success.

Fast forward one year. The letter destroyed the seasoned writer's letter. It is mailing its fourth big batch. I have made $22,730 in commission from it so far, and the client is getting ready to mail a whole lot more.

In addition, a big WDC firm got ahold of it and hired me to do a letter for a very well-known national organization. I haven't even bothered to set up a website since I have more than enough high paying copy work now.

The Simple Writing System is a miracle! It provided me a two-month launch to a whole new career. And a whole new life."
Paul Moore, Moneta, VA

Damned Good Business Advice 

"I am very impressed with John's comprehensive Simple Writing System for crafting sales messages. He takes a CAT scan 360 degree perspective when writing copy. The combination of consumer psychology, positioning in your market, great salesmanship, and clear, effective communication is killer. John is not just an outstanding copywriter he's a damned good business man!" Joe Gerhard


From: John Carlton


The entrepreneurs and small biz owners who are dominating their niches right now (both online and offline)...

... know there is NO magic voodoo to bringing in the Big Bucks.

Here's the formula:  You find a hungry audience, and you offer them something they value... by communicating with them in a way that resonates deeply and moves them to action.

It's really that simple.

  • The hungry audiences aren't hiding.

  • Elbowing your way into the jet-stream of a market is no secret anymore. (The "art" of building a list is now so well-known, it's being given away for free during launches.)

  • And once you understand the needs of your target audience, creating or finding a valuable product is flat-out easy.

So why isn't every marketer rich?

Here's why:  Where most marketers get stuck (and we're talking about everyone from raw rookie to grizzled veteran)...

... is in the "communicating your sales message" part.

And this is why my notoriously-simple system for writing everything you need...

... is still being devoured and implemented by marketers in every corner of the business world.

(Note how the "wall of testimonials" on this page covers staggering numbers of rookies... and established biz owners... and almost every battle-tested Guru alive.)

If there is a "magic bullet" for creating a business that thrives and grows like crazy (no matter what the economy does)...

... it is simply knowing how to communicate with folks who should be buying what you offer...

... and helping them understand that you're the one they should be buying from. And they should be buying from you NOW.

  • Fads don't sell.  They may generate interest, but fads cannot close the sale. (The ash-heap of history is crammed with popular marketers who went belly-up despite fame and attention from fads like the latest in social media or Google ranking formulas.)

  • Gimmicks and gadgets don’t sell.  Just posting videos because some "guru" convinced you that prospects "like" videos... won't close the sale. (When was the last time you saw a YouTube video that made you laugh... and you then sent a dollar to the person who created it?)

    (You didn't send anyone any money, of course. Because putting up videos without communicating a sales message will not persuade a prospect to take action.)

  • Even building a huge list swarming with prospects won't generate cash for you... 

    ...if you don't have a clue how to hold a simple "sales conversation" that turns looky-loo's into "gotta have it" customers.

The sad fact is... most marketers out there (both online and offline)...

...are flying BLIND trying to convert prospects
into buyers.

They literally throw stuff into the mix -- websites, videos, emails, print ads, direct mail, SEO and PPC campaigns, seminars, whatever -- and PRAY that it works.

Because they haven't got a clue what really DOES work to clearly communicate a killer sales message to a prospect.

This gets personal, fast.

If you do not yet clearly understand how to sell what you offer to someone...

... you will forever struggle, and likely remain a permanent member in the horde of floundering, worried, bankrupt, and lost wanna-be business owners clogging the bottom rungs of the food chain out there.

Please allow this Reality Check
to sink in.

Unless you know how to make the sale every time... every techno-gadget or piece of software or "tactic of the moment" you use will be worthless in your hands.

People don't line up like sheep with their wallets out because of something flashing on their screen.

They buy from you when you've earned their trust... and given them reasons to ACT.

So until you know how to make the sale,
you don't need another gadget.

However... you DO need to allow the simple secrets of delivering a killer "sales conversation" to be introduced directly into your brain. (It's painless and fun.)

It doesn't take long to nail this skill (when you have just a little bit of help).

In fact, it's truly simple to accomplish, especially with a hard-ass teacher guiding you.

And once you "get" it...

... THEN whatever vehicle you use to reach and persuade prospects -- websites, videos, email, ads, seminars and everything else -- will have the juice to start MULTIPLYING your results.

In ways that will take your breath away.

Once this fundamental revelation takes root... you're ready for:

Question #2:
Can you really learn how to do this,
quickly and easily?

The simple answer: Hell, yes, you can.

Again, take a glance at the deluge of testimonials here... from folks just like you (as well as people in every other business situation and experience-level imaginable).

I've taken the most skeptical... stubborn... hard to teach... clueless... and scared students you've ever seen...

... and, through this step-by-step simple writing system...

... swept away any confusion about "writing" and "selling"... and transformed them into clued-in MONSTERS of persuasion finally able to bring home the Big Bucks.

Again, it's not voodoo.

It’s a system. The same system I’ve used for over 25 years to create sales promotions that produced fortunes for the biggest publishers in the world...

... as well as countless entrepreneurs who came to me desperate for help after their “good enough” marketing proved to be “good for nothing.”

What I’m offering here is a proven formula, broken down into 17 simple, logical steps that ensure you get the right message out to the right audience...

...every time you sit down to create a sales message.

Whether you need to write a 20-page sales letter... or just send a short email to your list...

... having this simple checklist plugged into your brain makes the task faster, easier and TONS more profitable than just “winging it.”

The system I teach is a 17-point checklist to run through every time you need to create a sales message (through a video script, email, website copy, ad, etc).

Often, you don't need to run through the entire checklist. (In fact, most of our biggest "Success Stories" come from students who had sudden "a-HA!" epiphanies -- where everything fell together -- almost immediately after digging into the process.)

This is easy. And you can do it at home, at your own pace.

Easy, easy, easy, easy...

Question #3:
Are you humble enough to learn from the same person who helped Frank Kern, Perry Marshall, Rich Schefren, Tellman Knudson and scores of the most successful marketers alive?

Just be straight on this: Every single tactic, tool and specific technique in the Simple Writing System... is something anyone can learn.

This proven teaching method makes all the difference. You absorb the skills...

By Actually Doing Them.

And it doesn’t matter if you're a raw rookie with zero savvy... or an experienced marketer who has finally realized it's time to get confident writing the important stuff.

This "actually DO it" method is exactly what former students consistently report WORKED for them: Having a clear, simple system that lays it all out...

... supported by easy (yet critical) action steps that cement each step into your brain.

Come with me... and I'll show you how obvious and systematic it can be (for the rest of your career) to write everything you need written in your business to make money.

  • Your websites will rock.

  • Your emails will pack brutal sales-generating energy.

  • Your print ads will bristle with sales-producing power.

  • Your videos will pop with action-inducing persuasion.

And everything else you need or want to do to reach prospects...

... including face-to-face pitches, banner ads, social media...

... and every other effort you take to persuade people to buy your stuff...

... will be fully locked-and-loaded with all the tactics, strategies and hidden "mojo" used by the most famously-wealthy marketers you know of.

In this program...

  • You get the inside scoop on the specifics that work...

  • You learn specific ways to make it work for YOU... and...


That's where all these sizzling testimonials you see on this page came from. (And no, there is absolutely no guarantee that you will see the same kind of results. Every business situation is different. This isn't biz op -- it's about learning to communicate your sales message to prospects.)

I'm not a magic man.

I just arrive with a systematic, simple, proven series of obvious steps to take...

... that -- if you will only TAKE those steps -- can suddenly and dramatically transform your ability to make "success-sized" money in business.

  • No matter what market you're in.

  • No matter what your dreams are.

  • No matter HOW you define "success". 

And especially...

No Matter How Much You've Suffered From
Writer's Block Or "Fear Of Writing" Before!

Some of the folks who've seen the biggest results from this program...

... include high school dropouts...

... ADHD-addled space cases...

... and every kind of "failure" you can imagine.

All that's really required to start your own adventure in making money is to:

  • Stop making excuses...

  • Find a proven resource where you can quickly learn what you need to learn...

  • And make the decision to get started. 

It's not complicated.

Here are the details:

The foundation of the Simple Writing System is the same 17-point checklist I have used my entire career to write fortune-making sales messages, over and over again.

Packaged neatly in the most fascinating DVD home study course you're ever going to lay your hands on.

I've been teaching for decades... and it took me a long time to figure out the best way to force-feed good information and advice and tactics into your head.

The simple "nail it down in your brain" exercises in this home study course are designed to make each step permanent.

So you're not dealing with theory. You can go read a book for theory.

No. Instead, you are ACTIVELY LEARNING THE EXACT STEPS that have created fortunes for me and so many others.

The DVDs take you through the entire system. Step by step.

And because we recorded live workshop classes in these DVDs...
Simple Writing System DVDs

... you get to see how other people -- from all kinds of backgrounds, in all kinds of markets, with all kinds of excuses and fears and discomfort with writing -- used these same exercises...

... to get initiated, quickly and easily, into the systematic application of the steps.

Your notes are already done for you, too.

Included in your home study package is a comprehensive workbook that contains all the notes you'd ever want to take from my PowerPoint slides in the workshop.

  • You get all the exercises laid out.

  • PLUS -- and this is a BIG plus -- you get the FULL version of every ad I use as an example.

  • That means this workbook (over 280 pages deep) is a fire-breathing SWIPE FILE of the best ads you'll ever lay your hands on... to copy, to use for inspiration, to rip from and use as blueprints.
Simple Writing System Workbook

In short...

... this system is a concise, packed-solid "one stop resource" for helping you write everything you'll ever need to write to make your business rock the bottom line.

But wait...

... there's more.

I will also include in this fat package (which we'll rush-ship to you, by the way), a fresh copy of the recently updated "Kick-Ass Copywriting Secrets of a Marketing Rebel" manual...

... the same original "how to" manual that still sits nearby, well-used and dog-eared, in the office of almost every top marketer you can name.

You'll get the course manual, plus an audio CD of me talking you through the entire course (so you can listen in your car, or on headphones at home — many people find that listening helps them learn faster and retain more).

John Carlton's Kick-Ass Copywriting Secrets of a Marketing Rebel

Combined with the Simple Writing System... you are set.

Here is what you need to do now:

We have packages ready to ship immediately.

To get yours, simply click on this link and order:

Order The Simple Writing System

How much?

It's ridiculously reasonable.

Especially considering the library of ads you get with the workbook, and the one-stop-resource this entire package gives you for marketing wisdom, specific advice, and proven tactics.

Your cost for the entire DVD home study program, with the workbook AND the updated copy of "Kick-Ass Copywriting Secrets of a Marketing Rebel"...

... is just $797. Plus standard shipping and handling.

Right now, we can also offer a generous payment plan, too.

So it's easy to fit into your budget.

What's more...

... you are not on the hook even a little bit by checking this system out, personally.

Because you have a...

100% Money-Back Guarantee
For 30 Days.

Here's how it works:

1.  Order your Simple Writing System home study course right now. Choose either the full pay, or the payment plan... and your package will be shipped to you soon as possible (usually the next business day).

2.  If at any time within 30 days of receiving the package you decide this system is not for you...

... simply return the package (in any condition)... and you will receive a prompt refund.

I bent over backwards to create this home study course -- literally pouring everything I know about systematically writing great sales messages into it.

It's worked for so many people, that I'm betting it will work for you, too... if you'll just give it the slightest chance. And if it doesn't... you get your refund, promptly and without hassle.

I'm in this teaching business to help people. I've done my part, by creating this system. All I ask is that you give it a fair chance.

My staff will scramble to get your package to you as fast as possible.

Our customer service always gets rave reviews. Once you place your order you can contact my support team via email or phone with any questions or concerns. (We will contact you with any tracking info we have so you'll know what's going on with your package.)

So we're invested in the process of making you happy.  I want you to feel totally comfortable ordering, even if you're not totally convinced and need to get your hands on the course first.

You risk nothing... as long as you agree to give it a try.

Your cost is stunningly low, too.

Order The Simple Writing System

A single new sales message that "hits all the hot buttons" of your market can generate massive results... making the price of this system nothing more than a brief expense, quickly recovered.
  • What you learn gives you a repeatable system that will be in your tool belt for the rest of your career.

You will finally know what the Big Boys know about writing the strongest and most result-getting sales messages possible.

  • No one can ever take this skill away from you. 

You will never be at the mercy of anyone else for the most important part of your business -- the communication you have with your prospects, persuading them to buy.

  • Learning this system gives you total independence. 

And when you DO hire someone else to write for you... you will not be at their mercy. You will know EXACTLY what you need written... and how it should BE written.

So you will, essentially, be a freelance writer's worst nightmare... because he will be forced to do his very best work for you, every time.

Because you know. Because you, like the top marketers you've read about here, are finally clued-in to how great sales messages get created.

The ball is in your court now.

It's up to you to make the decision to come aboard, and see what the fuss is all about...

... or to walk away, giving in to the nonsensical belief that you can't do this.

Of course you can do this. The proof is all over this site. Others did it, often with less brains, more obstacles, and in a worse financial situation than you are today.

What you are about to finally discover is the foundation of every successful business.

It's your turn to get on the inside for a change.

You must hurry.

This is serious stuff, for people who are serious about achieving success.

This should not be a hard decision to make -- you have an opportunity here.

Order now, while you're thinking about it. And your adventure in business success can begin right away.

I look forward to hearing from you.

Stay frosty,


Order The Simple Writing System

P.S. One last thing -- I almost forgot.

I will also include in your package the most sought-after and legendary special reports I've ever offered:

John Carlton's Power Words

The infamous "Power Words" compendium (loads and loads and loads of hot words and phrases you can nick to keep your own copy dangerously readable)...

11 Quick Marketing Fixes

... and "11 Quick Marketing Fixes" -- the basic checklist I've used for 20 years when I do high-priced consultations. (You'll not only know how to fix your own "main bugaboo" problems... but you'll now be savvy enough to help others, too.)

This program has been completely "road tested" to deliver everything you need to finally "get" the process of writing killer sales copy.

Again... no matter what your situation is now.

Click on this link to get started:

Order The Simple Writing System

John Carlton's Simple Writing System

Craig Woolven

$11,000 In New Business In Just 48 Hours

"Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies. John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters. The DVD’s explain exactly what to do... the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise. Your red-hot team of million dollar writing tutors delivered the personal attention needed to catapult my writing skills to a whole new level. I know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process. Absolutely awesome – thanks John."
Craig Woolven


Chris McCombs

Earning a High Six-Figures Annually Online  

"Before I discovered John Carlton I had NO IDEA how to write good copy... and I'll admit I was pretty skeptical about investing in his programs because it just didn't seem possible that I would be able to influence people with print like John does. Well let me tell you that John's teachings have not only helped me increase conversions by over 511%, but John has been one of the backbones to me earning a high six-figures annually online. Not only do I use John's strategies in my sales copies and videos, but his tactics have also helped me develop a cult-like following on my blog, making my blog the #1 blog AND website in the world in my niche where I'm able to get as many as 8039 visitors to my blog in one day all from free traffic sources... THAT is the power of the influential writing tactics John showed me how to do. I love waking up and seeing all the money roll in my bank account... even while I'm off doing whatever the hell it is I want to do" Chris McCombs


One Tip, One New Car

"On your advice, I edited my copy using your 'Action Verbs'. This killer strategy ALONE allowed me to buy a new car (for cash) after the first campaign!" Dr. G.E. Nielsen, Wisconsin


Great Program!

The SWS provided great OVERALL value. Great program! I already have an $8K advertising/copywriting proposal being evaluated that I'm pretty certain I'm going to get due to the skills I learned during the SWS program. Doug Rawady


Perry Marshall

"John's input on my website increased my flow of sales leads by 50%. Also, his advice to trash my sales letter and start fresh (with very specific instructions on how to do it) DOUBLED my sales conversion rate!  He was right -- this gets exciting, fast." Perry Marshall, bestselling author of Ultimate Guide to Google AdWords and Ultimate Guide to Facebook Advertising 

Otto Trom

3 Times ROI With New Skills

"I just sold my most expensive screen ever. And, it was due to HOW I sold it with copy skills. Why am I so sure: - it was to a new customer - in a country where people are known for their fondness of bargain hunting - I am sure we had the most expensive offer (competitors offer a similar size screen at a third of the price) - it was the first time that such a screen was sold from a web enquiry. Wanna know how expensive the screen was? 25,000 euro (or about 35K in US$) without shipping or installation So thanks guys (David and John), I just made my investment in the Simple Writing System back 3 times on this order alone." Otto Tromm


Craig Clemens

Thanks For Giving Me A Better Life

"Since 2005, your simple writing strategies have earned me and my clients millions.  It all began when Eben Pagan shoved a copy of your "Kick-Ass Copywriting Secrets" course into my hands and said "Study every word on this page, and then write me some copy!"  I was hooked, and got my hands on everything you produced.  My career as a copywriter has flourished since then, because you helped me understand the psychology behind a great sales message.  In fact, just last month I booked a project that brought me a fat $15,000 (plus 5% of the gross sales in royalties)… and it took me just one week of work.  The beauty of writing sales copy is that it's not the writing that bring in the money… it's the knowledge of what to write about to get people to buy.  And there is no one on earth who knows this -- and can teach it so you "get it" quickly -- than John Carlton.  Thanks, John, for giving me a better life."  Craig Clemens


Frank Kern

"Just before the famous StomperNet launch, everything was in doubt. We cornered John for advice, and in just a few minutes he provided such clarity that the fog melted away... and I was finally able to write the pitch that brought in over $10 million in one day. That's twice he's helped me -- long ago, when I was broke, clueless and desperate, I somehow found John's 'Kick Ass' course... and halfway through, a calm confidence came over me. I told my wife that everything was going to be all right, because this really made sense. When John talks about changing your life, he's not kidding around." Frank Kern, Mass Control. 

Topped Our Best Month Ever... In Just One Week With New Tactics

"In the last 3 months conversions on my website have gone through the roof. Last week we had 17 sales ($300 info product) with less than 300 unique visitors to the site, which is by far the best month we ever had in just 1 week. My data base guy is foaming at the mouth to find out why my analytics data is sending such a huge spike in conversions and my bounce rate plummeting to the bottom of the Grand Canyon. I implemented changes to my site as I was progressing within the SWS training system and realized after week 3 that I had all my money back. I truly can't wait to see what happens to my bank account and my list at the end of the year!" Tom Wilkerson


Lisa Wagner

Tripled Response!

"You know that new 'hook' you insisted I try in my sales pitch? It TRIPLED response!  This translates into several hundred thousand dollars in sales over the coming year. You are on my Christmas gift list for life,dude." Lisa Wagner, California


Job Offer Just From Mentioning The Simple Writing System

"I casually mentioned to one of my clients that I'm taking John Carlton's copywriting course. She Googled him and came back and offered me a job to edit a new e-book she's written! Thanks, John." John Flynn


Terry Dean

Boosted Sales 70% Online

"Your headline suggestion for one of my web sites boosted sales by 70%! This equals an extra $3,000 every month ...from ONE simple change. Thanks." Terry Dean, Internet Marketing Coach, New Castle, IN


Tom Venuto

50% More Orders

My average order is 50% higher (and more) since I adopted your idea. I love your outlook, and your advice cracks me up while bringing in the results." Tom Venuto, NJ


30% Boost In Conversions

"I have been using some of the things John teaches in our email campaigns for our free workshop and our attendance each week has gone up by about 40% I also used some of his suggestions in the power point for the free workshop and our conversion rate to the paid workshop has increased by about 30%. We were converting about 5% to a $1,297 workshop, now we are just under 7% conversion. The first nine months of 2008 we have done more business than in the previous five years combined." John Lane


Jeff Gardner

Massive Breakthrough Generates $70,000

"I had a massive breakthrough reading your stuff, John. Over the last 14 days, what you taught me generated an extra 20,979 in sales!  Thanks again." Jeff Gardner, TX (Update: "After a full month, my take is now $70,000! Note to self: Follow John's advice!")


Transformed My Website Copy

"As a newbie to copywriting, John and Mark taught me in the Simple Writing System how to target my thoughts and refine my writing in a way to tell a story that will hold a reader's attention, which I didn't do before. That has totally transformed my website script from what I had when I started to what it is now.I want to thank you John, all the team, for your guidance, help, and genuine support. You gave me the feeling that I really mattered as an individual and you personally wanted to help me in my copywriting journey."
Dean Hohn


Ken Newhouse

6-Month Waiting List of Clients

"You showed me how to take my marketing campaign over-the-top. This immediately created such a consistent surge of new business that I had to increase my fees three times. My income has tripled, and your techniques allowed me to develop a waiting list of clients that is 6 months long. When I saw some of the so-called industry greats sitting in your seminar, following you around like a Big Buck during breeding season, I knew I needed to suck as much info out of you as I could. What you teach is worth 1,000 times what you charge." Dr. Ken Newhouse


Write More Effective Copy, In Less Time

"Everyhing was great. Being able to do it on my own time was a plus. The DVDs were high quality and the two course books had information that I have used and gotten good results…The Simple Writing System gave me a blue print where I can focus my efforts on each step of the puzzle. Now I can write more effective copy in less time. It gives me the ability to write my own sales letters without using someone else's work as a template for the whole thing". Antony Ruffin


"I Stalk Your Ads"

Dear John: Your strategies have made me hundreds of thousands of dollars. I consider your copywriting to be so influential on my success, that I've literally stalked your ads and sales letters, purchased countless products and services to get on lists... solely so I could collect (and study) the sales letters that you write. This practice has been like a real-world 'Harvard Business School' education for me. And I know dozens of millionaire business people and successful "guru's" that quietly keep an eye on you, follow all that you do, and consider you a major influence on their success." Ben Cummings, Park Place Publishing, NY


Ken Calhoun

"Sold Out The Show"

"You inspired me to write a new pitch to my house list, using your tactics... and it generated a near-DOUBLE response rate (over 203 requests in under 24 hours, at $495 a pop). Sold out the show." Ken Calhoun, Daytrading University


100% Right With Just A Glance

" It's scary how exactly on target you were with your advice based on reading just a few pages of our sales letter. You were 100% right. We've now made over 1,000 sales, captured wonderful customer feedback (as you advised), and are establishing national distribution." Al Oelschlaeger, Encrypta Gifts


$25 Per Minute!

"John, I made over $25 per minute using JUST your "power words" list. Increased click-throughs by 107%, and stuffed $10,500 in my pocket while sipping my morning coffee, using your tactics to rewrite some lame headlines for a client." Kamron Karington, Las Vegas


John Reese

John Carlton is one of the best marketers in marketing HISTORY. I have learned a ton from him... and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts." John Reese


Robert Pierce

Created Millions In Profit

"John has created millions in profit for us. We pitted his ads and letters against big-city ad agencies, PR firms, and writers with lots of awards... and John slaughtered them all. He consistently hits 'home runs' for us -- 20-to-1 return in profit is not unusual. He has saved our butts on several occasions." Robert Pierce, President, Tactical Response Solutions


Dan Kennedy

"John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list." Dan Kennedy, "The No B.S. Marketing Newsletter" 

5 Figures in 24 Hours

"I've had lots of experience writing as a professional, but the difference between what I was writing and what I learned to write after getting your Kick-Ass Copywriting Secrets course is like the difference between throwing a bullet and shooting one. While I've had good success in the past, I'm amazed at how incredible your stuff works in the short time I've been using it. The last two sales e-mails I wrote using your techniques and strategies to get prospects on webinars generated almost 1,000 registrants between both events...with only 24 to 48 hours notice to register until the webinar was to be played in both situations. As well, both webinars were for products over a $1,000 and each one netted 5 figure results for us in 24 hours.

Your stuff is awesome and I can't thank you enough for what you've shared. Anyone who doesn't have this material in their arsenal of copywriting ammunition is truly "throwing" bullets in their battle for more sales." Walter Bressler, Texas