Check out the case studies below... to see how folks with less brains, skills or resources than you went from nearly murdering their business with bad marketing...
... to using this simple system to persuade massive numbers of skeptical, stubborn, & hard-to-sell prospects to become rabid customers.
 It's simple...
Tripled Response!
"You know that new 'hook' you insisted I try in my sales pitch? It TRIPLED response! This translates into several hundred thousand dollars in sales over the coming year. You are on my Christmas gift list for life, dude." Lisa Wagner, California
Just One Tip Multiplied Response
"Using just ONE tip John gave us increased our mail response by 32%. This means an additional $2,000 in profit for every 1000 letters." Chris Rabalais, New Millennium Publications
Boosted Sales 70% Online
"Your headline suggestion for one of my web sites boosted sales by 70%! This equals an extra $3,000 every month... from ONE simple change. Thanks." Terry Dean, Internet Marketing Coach, New Castle, IN
Free Money!
"Amazing! My web site conversion rate has nearly DOUBLED, just from what you've taught me. And guess what? Also following your advice, I tested a much higher price... and the conversion rate was not affected at all. That's FREE MONEY without any extra work! You were right, John." Michael Norman, UK
It's fast...
One Tip, One New Car
"On your advice, I edited my copy using your 'Action Verbs'. This killer strategy ALONE allowed me to buy a new car (for cash) after the first campaign!" Dr. G.E. Nielsen, Wisconsin
1,100% ROI With One Simple Idea
"I put one simple idea I learned from John into action. The result was an immediate 1,100% return on my investment!" Bill O'Connell
Email List DOUBLED In 2 Months
"John Carlton is the KING of Internet marketing! My list of email names doubled over just a 2-month period using just some of his strategies." Reggie Van Der Werff
Tripled Sales In One Month
"Your course is fantastic. I have tripled my sales in a month and I am only now getting started find tuning and testing." William McCreedy, Futures Trading Secrets
$25 Per Minute!
"John, I made over $25 per minute using JUST your "power words" list. Increased click-throughs by 107%, and stuffed $10,500 in my pocket while sipping my morning coffee, using your tactics to rewrite some lame headlines for a client." Kamron Karington, Las Vegas
No previous experience is needed...
Doubled Sales!
"John's input on my website increased my flow of sales leads by 50%. Also, his advice to trash my sales letter and start fresh (with very specific instructions
on how to do it) DOUBLED my sales conversion rate! He was right -- this gets exciting, fast." Perry Marshall, Perry S. Marshall & Associates
Massive Online Success
"I 'borrowed' one of John's successful ads, with his blessing, for a completely different market, and it launched a business from zero to massive success on the Web.A year and a half later, it's still pulling like crazy. This is the secret to unimaginable success, fast." Mark Landstrom, San Luis Obispo, CA
"Quitting My Cushy 6-Figure Job"
"Our investment education business went from $50k a year in sales to over $200k in six months, thanks to John Carlton (and a hot webmaster from Houston). Thanks to what I've learned, I'm quitting my cushy six-figure a year job to go full-time in this new business!" Daryl Thompson, TX
Over 10 Grand Profit On First Ad
"I made some critical changes to my ad copy after studying your Copywriting Sweatshop material. Result: The ad ran for $2,150... and brought in a net profit of $12,700. Not bad." Steve King, UK
It works for copywriters...
Massive Breakthrough Generates $70,000
"I had a massive breakthrough reading your stuff, John. Over the last 14 days, what you taught me generated an extra 20,979 in sales! Thanks again." Jeff Gardner, TX (Update: "After a full month, my take is now $70,000!
Note to self: Follow John's advice!")
Million-Dollar Advice
"John's first critique of my copy was a shock -- I thought I was pretty darned good, but he told me to rip it up and start over from scratch, using his specific advice. I'm glad I had the sense to listen -- my first year, with John's advice stinging in my ears, I earned over $350,000. And this year, I'm bringing in a cool million." Dr. Harlan Kilstein, millionaire freelance copywriter
6-Month Waiting List of Clients
"You showed me -- in the 'License To Steal' toolkit -- how to take my marketing campaign over-the-top. This immediately created such a consistent surge of new business that I had to increase my fees three times. My income has tripled, and your techniques allowed me to develop a waiting list of clients that is 6 months long. When I saw some of the so-called industry greats sitting in your seminar, following you around like a Big Buck during breeding season, I knew I needed to suck as much info out of you as I could. What you teach is worth 1,000 times what you charge." Dr. Ken Newhouse
Carlton Got Me FIRED
"I had a cush job at one of the world's largest ad agencies. Then I found John's materials, and discovered the how to SELL, not just win awards. The agency hated my new style and gave me the boot. Which was a good thing -- my first year on my own, I'm on pace to earn FOUR TIMES my yearly salary at the agency. Thanks, John." Matt Marshall, freelance copywriter
"When my copywriting business was operating in the red in 2003, I bit the bullet and invested in John's stuff. Know why? I started making money. Lots of it. The subtle tweaks and step-by-step systems I learned from John shot conversion rates through the roof. And I confidently raised my fees by 60% because of everything I learned from him... and my fees continue to rise." Lorrie Morgan-Ferrero, Red-Hot Copy
Million Dollar Confession
"Early in my career, I had the good fortune to discover John Carlton -- and he deserves much of the credit for my success as a freelancer. I hereby confess that many of the ideas behind the million-dollar controls I've written can be directly traced to what I learned or stole from John." David Deutsch, world-class freelancer with controls for Boardroom, Phillips Publishing and other major league mailers.
But it might work even better for business owners...
50% More Orders
"My average order is 50% higher (and more) since I adopted your idea. I love your outlook, and your advice cracks me up while bringing in the results." Tom Venuto, NJ
Pure Gold
"I've written pieces that have pulled in millions of dollars. Yet, when I sit down to write copy, I pull out my swipe file of John Carlton's stuff, and study it like my life depended on it. He is one of the few true experts in advertising. Pure gold." Caleb O'Dowd, Florida
"I Stalk Your Ads"
"Dear John: Your strategies have made me hundreds of thousands of dollars. I consider your copywriting to be so influential on my success, that I've literally stalked your ads and sales letters, purchased countless products and services to get on lists... solely so I could collect (and study) the sales letters that you write. This practice has been like a real-world 'Harvard Business School' education for me. And I know dozens of millionaire business people and successful "guru's" that quietly keep an eye on you, follow all that you do, and consider you a major influence on their success." Ben Cummings, Park Place Publishing, NY
$726,000 More Profit Using Just ONE Of John's Tricks!
"I've used many of your secrets and techniques in my copy, and find them to be like little psychic vacuum machines that suck money out of customers' wallets like magic! For example: I added just one of your tactics to a promotion for a client, and sold $65,000 more product compared to the same promo minus that trick. Over the next 12 months, this added up to $726,000 more profit -- a huge difference, from just ONE little tactic! I could go on and on, but your ego is big enough as it is..." Jeff Paul, the guy behind the mega-successful infomercial "How To Make A Fortune While Sitting In Your Kitchen In Your Underwear!"
Profits Through The Roof
"I used Carlton's tactics in my advertising online, and profits went through the roof. That meant we could move into a bigger house, and I've kit it out with
most amazing high-tech gear. I would not be here today without John's help at the Sweatshop." Chris Payne, United Kingdom
It works for business owners in all kinds of markets (even "boring" ones)...
John Helped Me Dominate An Entire Asian Market
"Studying John Carlton's writing, and adapting it to Japanese culture, has allowed me to dominate an entire Asian market. It's just unbelievable what you can do when you learn what's in John's amazing bag of tricks." Markus Kuroda, Japan
Advice Worth $35,000 To "Little Guy"
"My first letter using your advice drew in $35,000 from a list of just 10,000. Thanks for taking the time to critique the letter of a 'little guy'." Eric Jensen, San Diego
"Sold Out The Show"
"You inspired me to write a new pitch to my house list, using your tactics... and it generated a near-DOUBLE response rate (over 203 requests in under 24 hours, at $495 a pop). Sold out the show." Ken Calhoun, Daytrading University
It even works for business owners who think "my customers are different"
100% Right With Just A Glance
"It's scary how exactly on target you were with your advice based on reading just a few pages of our sales letter. You were 100% right. We've now made over 1,000 sales, captured wonderful customer feedback (as you advised), and are establishing national distribution." Al Oelschlaeger, Encrypta Gifts
"Worked So Good It Was Scary!"
"Just finished a 1,000 trial mailing with new copy using Carlton's concepts. Raked in $22,000 the first week. It worked so good it was scary." Dr. John M. La Tourrette, OR
Nearly all the gurus study John's stuff...
"Just before the famous StomperNet launch, everything was in doubt. We cornered John for advice, and in just a few minutes he provided such clarity that the fog melted away... and I was
finally able to write the pitch that brought in over $10 million in one day. That's twice he's helped me -- long ago, when I was broke, clueless and desperate, I somehow found John's 'Kick Ass' course... and halfway through, a calm confidence came over me. I told my wife that everything was going to be all right, because this really made sense. When John talks about changing your life, he's not kidding around." Frank Kern, Mass Control
$287,000 The First Week!
"After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever... and it brought in $287,000
the first week! You can bet I seek out his advice every time I make a major business decision." Rich Schefren, Strategic Profits, author of "Marketing Manifesto"
"John is the first guy I call when I have a marketing problem. His insights and marketing prowess are unparalleled among the working advertising experts I know... and I know them all. The money available, when you learn what insiders like John has to share, is just insane. In my book, there is John... and no one else is even close." Gary Halbert
"John Carlton is one of the best marketers in marketing HISTORY.I have learned a ton from him... and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts." John Reese
"He doesn't just tell you how to do it... he don't just show you how to do it... he involves you so you learn his strategies, techniques, and the psychology of world-class copy." Alex Mandossian
"I Use This Every Time I Write For The Web"
"My highlighter ran out 6 pages into Section 7! This course is going on my A+ shelf of resources I
use every time I write a sales letter for my web sites." Yanik Silver, Surefire Marketing
"You've Helped My Ads Get Wicked-Good"
"Phenomenal content. Of all the marketing, advertising and copywriting experts I pay attention to, John Carlton is by far the most articulate and
passionate and knowledgeable (and funny). I get more value just from your hilarious, ballsy stories alone than from the serious efforts of most other gurus. Man, you've helped my advertising get wicked-good." Joe Polish, Piranha Marketing
"John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list." Dan Kennedy, "The No B.S. Marketing Newsletter"
And the money can be HUGE...
$4 Million And A Complete Life-Change
"John, ever since we met a few years ago my life has completely changed. I'd say the amount of money my company has made directly from what you've taught me is in the neighborhood of 4 million dollars, maybe more. What can I say other than thanks a million and I owe you BIG time." Lou Vukas, Internet marketer
Created Millions In Profit
"John has created millions in profit for us. We pitted his ads and letters against big-city ad agencies, PR firms, and writers with lots of awards... and
John slaughtered them all. He consistently hits 'home runs' for us -- 20-to-1 return in profit is not unusual. He has saved our butts on several occasions." Robert Pierce, President, Tactical Response Solutions
300% Profits Online
"Thanks to your critiques, my ad is a BIG winner right off the bat! It's pulling over 300% profits online, in a hotly competitive market. We're already on the way to seven figures, minimum." Matt Gallant,Vancouver
7-Figure Money Machine
"I heard John at a seminar say something about writing headlines I'd never heard or read anyone else say before -- and believe me, I've been a serious and successful student of copywriting for over ten years. The result: I came up with a headline that crashed through all the noise in a very, very crowded marketplace and, starting from zero, very rapidly created a new seven figure ($1,000,000+) a year money machine that's only just getting warmed up." Ken McCarthy "The System"
Making Crime Pay
"Who says crime doesn't pay? John let me 'steal' one of his ad headlines for a seminar I was holding... netting me a cool $251,771 in just 3 days. I don't know any decent marketer who would be caught dead without John's help." Craig Forte, Forte Communications, Inc.
From: John Carlton
Howdy.
Here is the choice before you at this moment:
1. You can continue to struggle to attract and persuade people to buy from you (the way nearly all struggling businesses screw up their marketing efforts)...
Or...
2. You can just relax, and allow a proven, respected, grizzled "get it done" veteran (me)... to take you by the hand...
... and transform you into the kind of confident Marketing Warrior who knows exactly what to do to open the cash-flow spigot in your online or offline business.
Here's a recent case study from our files that can explain this better than stark theory ever could:
Case History #54 (Updated): Internet marketer Tellman Knudson challenged me to make his limp, under-performing website work. He upped the risk-factor by giving me less than an hour to share this system -- in a very condensed piece of "speed mentoring" -- with his raw-rookie staff writer (who had less than 5 months experience in any kind of writing).
Then, they tested everything viciously... during the worst week for the US economy in history!
Didn't matter. Results: A fat 99% increase in conversion (from 1.7% to 3.4%)... which Tellman says is an extra $250,000 per month (or way over a million extra over a year). (In the first week, the increase was 70%... which jumped to 99% in the second week.)
But wait...
... check THIS out:
Recent Development: Finally convinced, Tellman spent the next week absorbed in the Simple Writing System... learning at his own pace, on his own...
... and is now writing his own sales messages.
This is a guy who -- despite the success he'd achieved using websites, emails and PPC -- would rather eat road-kill than sit down and attempt to write a sales ad himself.
He squandered money on freelancers, while hiring and firing staff writers and enduring the endless frustration of being a business owner who couldn't create his own sales messages. And suffering through years of weak, limp earnings.
By the time he came to me -- snarling and challenging me to prove this stuff works, dammit -- he was at the end of his rope. (They'd been trying -- and failing -- to "fix" that website for 5 months before challenging me.)
And now, after getting cozy (on his own terms) with the Simple Writing System home study course... he's broken the code. And is now EAGER to write more and more of his own ad copy.
This guy is off to the races, folks.
In reality, the process is almost ridiculously simple and easy...
... once you hook into the shortcut "speed learning" process that almost magically occurs with specific guidance, in a tested-and-proven program like this.
What this kind of step-by-step teaching actually does...
... is to free you from being one of the "clueless mob" of entrepreneurs and small biz owners out there...
... and deliver to you -- on a silver platter -- the MISSING LINK to finally being one of those few "clued in" marketers...
... for whom money-getting success is simply the systematic application of a few obvious steps.
The key words to consider here: "Simple." "System." "Obvious."
Case Study #125: Stacey Morgenstern was struggling for years to make her online business work, without success. Biggest problem: Not having a clue about what her audience wanted, and how to talk to them.
Graduating from the Simple Writing System transformed her writing skills, immediately.
Results: She quadrupled conversions on her main website...
... and pulled down $12,000 in her first launch (requiring just one month's focus). Her husband was able to quit his day-job, and join her in this newly lucrative online biz.
The key for Stacey: Being patiently coached by a pro writer through the step-by-step process of the Simple Writing System... so she could completely understand and IMPLEMENT the proven formula that now makes writing a breeze for her.
"This was the best investment I've made in the past 3 years, and I've bought from all the so-called 'greats'. This process works so well it's freaky." Stacey Morgenstern, San Francisco
It's a life-changing solution either you can handle (as Stacey did)...
... or (as Tellman did) hand it off to someone on your staff.
The top marketers you'll read about in this letter, however, know it's too important not to learn yourself.
And it's time to act fast, too. A lot of clueless business owners are about to be left behind...
Here's what's up: For over 25 years, I've been what's called an "A-List" advertising writer... and a teacher of writing sales messages.
Yeah, I'm an expert. I know what I'm doing.
I've written sales-producing material that is legendary in the business world -- especially among the online entrepreneurs who come to me for personal help and advice and mentoring.
The long list of folks you see here talking about my impact on their success...
... is the best proof I can offer that I know how to transform your ability to convince prospects to become customers.
I have created a system...
... that quickly and efficiently takes almost anyone...
... at any stage of business savvy (from the raw rookie wondering where to start...
... to the long-time business veteran wondering why his profits suck)...
... and implants in your mind a simple, step-by-step process that takes all the mystery and voodoo out of writing the kind of sales message you need...
... to rake in the Big Bucks.
Case Study #93: Andrew Rondeau, selling an information product on public speaking (from the UK), knew his business was doomed without the ability to write what needed to be written.
The tag-team coaching in the Simple Writing System (Andrew took advantage of membership privileges to get input from ALL the coaches) helped him get his game on in record time.
Results: After going through the system, he immediately bumped conversion from a dismal 1.2%... to over 3%... which TRIPLED profit.
"It was just a revelation for me to finally understand -- and be able to implement -- hooks, great bullets, and a coherent story. The coaching was what did it. What an amazing program." Andrew Rondeau, UK
Come with me... and I'll show how obvious, and easy, and systematic it can be (for the rest of your career) to write everything you need written in your business to make money.
- Your websites will rock.
- Your emails will pack brutal sales-generating energy.
- Your print ads will bristle with sales-producing power.
And everything else you need or want to do to reach prospects...
... including videos, face-to-face pitches, banner ads, social media (blogs, amazingly, can produce massive sales for you, if done right)...
... will be fully locked-and-loaded with all the tactics, strategies and hidden "mojo" used by the most famously-wealthy marketers you know of.
Case Study #111: Otto Tromm owns a retail business selling a ridiculously high-priced product -- audio/visual equipment costing tens of thousands of dollars.
His problem when he came to us just a few months ago: He didn't need a "big" ad. He needed to be able to email customers frequently, moving the sales process along. And he sucked at it. (Even worse, he paid out small fortunes to freelance writers who produced garbage.)
The entire process of putting salesmanship into email seemed like a big damn mystery.
And the Simple Writing System immediately cleared it all up for him. He'd read plenty of books on writing to sell, but had never been able to apply any of it. With personalized coaching, the writing process went from being a pain... to being fun. And, each new step he went through worked like crazy in the real world.
Result: While still going through the system, Otto used only a couple of the steps he'd just learned...
... and wrote a single email that resulted in his biggest single sale ever: Over 25,000 euro ($35,000 US at the exchange rate when it happened just this past December).
He is now, after graduating, so skilled at writing killer sales copy that other business owners are begging him to write for them. The offers to go freelance as a writer now has Otto -- who couldn’t write good sales copy to save his life before the system -- tempted to sell his business, and become a high-paid professional copywriter full-time.
"The Simple Writing System has given me the freedom to choose how I go through life. I'm not shackled to being a business owner anymore. I now know and can implement the secrets all marketers crave, but can't figure out...
"PLUS: The price of the program was less than what an average freelancer charges for a standard sales piece.
I don't have to rely on anyone else to get results. I can now get my own." Otto Tromm, Belgium
If you've been following the build-up to the release of spots in this at-home "intense mentoring" program...
... then you know that "name" marketers like Rich Schefren...
... Frank Kern...
... Eben Pagan...
... Mike Filsaime...
... and a long list of others...
... all point to me as being the guy who helped them "crack the code" on finally being able to write their own monstrously-profitable sales messages.
And now that they know I've created a system that shortcuts the learning curve even more...
... they now INSIST (to anyone who will listen) that getting hip to this system...
... can trigger the same kind of transformation for anyone smart enough to grab the opportunity.
Case Study #13: After hearing me teach just a small part of this system, Rich Schefren immediately went home and wrote his first-ever sales letter... which brought him $287,000 in his first week and created a new business model worth millions.
Case Study #69: This is even MORE stripped-down success: Using just one step in the Simple Writing System, the notorious web marketing wizard Frank Kern re-wrote the Stompernet promotion than pulled in over $10 million in a single day.
And it doesn't matter how successful you are right now.
I do not care if you are...
- A complete rookie with zero business experience...
- A freshly-minted entrepreneur struggling at your kitchen table...
- Or an established business owner who finally got fed up with the heartbreak (and empty bank accounts) that come from marketing that sucks and doesn't work.
It just doesn't matter what your situation is right now.
What I have for you is a way to quickly understand the obvious, step-by-step process behind creating the most powerful advertising and sales-producing materials possible.
It's a SYSTEM
It removes the mystery and voodoo of writing to sell. It is as drop-dead simple as humanly possible in the way it step-by-step reveals everything to you.
And lays out the clearest path possible for anyone to follow...
... easily, quickly and without fuss or pain...
... to create absolutely KILLER sales messages.
You really can SLAM THEM OUT... once you simply get hip to the secrets.
It is suicide if you insist on remaining clueless...
... especially in this gruesome global financial mess we're in.
You'll notice, I hope, that Tellman didn't hesitate to continue marketing hard, despite the stock market roller coaster, despite the bank melt-downs, and despite every media source running around with their hair on fire. ("We're all gonna die!!!!!")
Frank Kern isn't hiding, either. He's marketing -- and succeeding -- just as boldly as before.
And Perry Marshall, another brilliant online marketer who insists his followers get involved with this Simple Writing System.
And Rich Schefren, probably the most influential business mentor online, is actually begging his colleagues and followers to engage with this system.
In fact, let me share with you what Rich sent to his list just a few months ago:
I owe nearly every ounce of my success to knowing how to write a killer sales message that gets people to take action.
And I owe my ability to write like that... to John Carlton.
You've heard me rave about this legendary writer before, and it's all genuine enthusiasm. There is no other teacher who can de-mystify the voodoo of writing stuff that brings in the big money... and actually make the process easy and even fun.
(Cuz it IS fun when you finally break the code on becoming successful.)
Without the ability to write what you need written... you're just dead in the water. Trying to use hired writers can kill you, too -- I blow through freelancers like I'm mowing a lawn.
No matter how much you fear writing right now... or think you have writer's block... you really can shortcut your way to finally knowing exactly what to write, and how to write it... every time you need a wicked-good sales message to send out.
With this unique program, your ability to write will be transformed.
Stop pretending you can skip knowing how to write. All the top marketers you know -- the guys earning gazillions online and offline -- know how to write their own stuff, and usually do when it's crunch time.
This is a chance for you to zoom ahead in your business, your career, and your life.
I couldn't recommend this more strongly if you were my closest friend. Seriously.
To higher profits,
Rich
The home-study version of the Simple Writing System has been designed so you can go through it... on your own... and absorb every part of the system in the most efficient way possible.
That means you'll be able to USE what you learn to write killer websites, ads, emails, videos, and everything else you need.
Only a few hundred people have gotten their mitts on this home study course (including "insiders" like Tellman and Rich and Frank and Ed and Perry).
The results have been stunning.
Besides the very welcome stuff from the Big Guys... I get even more enthusiastic comments from non-famous people.
Actually, these are the comments I truly treasure. I am humbled that I've been able to help, and stoked that it's working.
Like this note left on my blog, from Peter Frank:
Hi John. Just got to say to anybody reading this... your Simple Writing System is awesome.
Finally, after years of trying (and writing some terrible copy) I now understand the entire process... why it has to be done a certain way... and exactly how to write it, piece by piece.
And this from Craig Eubanks (who posted on the Simple Writing System blog):
... because of John (and lots of practice), copy I've written has been worth over $3.5 million to my clients. In fact, a sales letter I wrote for one client brought in $7,426 in the last 24-hours, and he's on track for a record month.
The 2 notebooks full of John's killer sales letters [which have been incorporated into the home-study version of the Simple Writing System] are a gold mine of ideas, and a great resource for learning.
John is not only a true copywriting genius, he's also a generous and caring teacher. He wants his students to be successful.
Vacuum up everything he teaches about writing like your life depends on it.
Here's what you get:
The foundation of the Simple Writing System is the 17-point checklist I have used my entire career to write fortune-making sales messages, over and over again.
Yes, like clockwork.
Because that checklist is a SYSTEM. Simple-to-follow, easy to put into use.
Killer results.
Here's a taste of what you're about to discover:
- How to use simple, obvious "street level salesmanship" (the oldest and easiest to understand psychology in the world) to quickly figure out what you need to say to get your prospect's undivided (and almost shocked) attention. And "hook" him so thoroughly, he won't be able to sleep until he engages with you, on your terms.
- How to determine where you "fit into" your market... so you piss off your competitors as you zoom by them, and know the precise path to dominating any niche (no matter where your business is languishing now).
- How to use the simplest storytelling secrets to make sure you are never at a loss of what to write to your market, whenever you have something to sell to them. (This tactic ensures that you never suffer from "writers block" again. No one who is hip to this system ever is at a loss of what to write... which means your marketing never hits a brick wall, and can continue producing wealth steadily and consistently.) (That's when business gets really FUN.)
- How to get other people to do your bragging for you (which they will do eagerly and with passion, once you know the secret). This means you'll never have to blush when you need to make it clear that you're the guy everyone should be buying from...
- How to quickly map out your most profit-efficient "sales funnel", so prospects can become paying customers with the least resistance possible. (You may, in fact, currently be murdering sales by making it difficult for people to buy from you. Most marketers on the way down commit this blunder, you know...)
- How to finally understand exactly what it IS about you and your business that is (or should be) so darned attractive to people looking for what you offer. (This step, alone, is the difference between the heartbreak of dismal results, and the glory of turning on the cash spigot.)
And that's just a small taste.
Just to get you thinking about how this systematic checklist is going to change your life... just as soon as you get involved.
And it doesn't matter how "hip" or successful you are right now.
I do not care if you are...
- A complete rookie with zero business experience...
- A freshly-minted entrepreneur struggling at your kitchen table...
- Or an established business owner who finally got fed up with the heartbreak (and empty bank accounts) that come from marketing that sucks and doesn't work.
It just doesn't matter what your situation is right now.
What I have for you is a way to quickly understand the obvious, step-by-step process behind creating the most powerful advertising and sales-producing materials possible.
Case History #34: Perry Marshall doubled his conversions and became the "go to” guy for Google Adwords with a rock-solid seven-figure business after systematically using what he learned directly from me.
In this home study course...
- You learn the de-mystified "voodoo" behind the stuff that works...
- You learn specific ways to make it work for YOU... and...
- You actually PUT THESE SECRETS INTO ACTION!
And it's simply amazing what happens when you get past limp theory...
... and start forcing these tactics to systematically work for you.
I spent a year rediscovering this checklist. It had become part of my unconscious "work mode" 20 years ago -- I created it to make absolutely sure that (as a rookie writer) I covered EVERY SINGLE ESSENTIAL element of great selling tactics.
Because I was on my own. This checklist literally watched my back throughout my legendary (and very lucrative) career as a freelance copywriter.
Last year, some colleagues accused me of hiding "that freaky process in your head" I used -- often at lightning-fast speed -- to figure out successful marketing strategies, and especially to FIX websites and ads that were broken.
This checklist was just a part of my brain.
It took me the whole year to dredge it back up to consciousness... and to get it in shape to SHARE with other people.
How excited were people when they caught wind of what I was doing?
Here's what David Deutsch -- one of the most successful "A List" copywriters in the game (with 6 controls for Boardroom) -- said:
"John, I've been waiting 15 years for you to reveal this. This really is the missing link to great sales copy. And yet... it's so straightforward and simple. Astonishing."
And here's what Frank Kern said in a Mass Control video:
"Up until that day Carlton told me about this, I thought 'It can't be that simple'. But you don't argue with this guy. When he was through, I finally got it. And the tactic works every single time."
Here's what we did next:
We held a couple of "Beta" style workshops... to test the system out on live people.
By the third workshop, we had it nailed.
So we filmed it.
That final workshop (and no, I will not be giving this workshop ever again -- we captured it at fever-pitch, and I could never do better than we did that one time) is sectioned up and laid out in the EXACT order of the checklist.
On DVDs.
The workshop format is critical. You can see me deliver the background on each step... and go deep with examples.
Then... you see how the attendees handled the exercises I gave them.
Yes, exercises. Relax; each exercise is only around 5-10 minutes long.
And they are CRITICAL to your learning process.
I've been teaching for 20 years... and it took me a long time to figure out the best way to force-feed good information and advice and tactics into your head.
These simple exercises are designed to make you "get" each step, and make it permanent.
So you're not dealing with theory. You can go read a book for theory.
No. Instead, you are ACTIVELY LEARNING THE EXACT STEPS that have made me wealthy, and are currently succeeding like crazy for so many others.
(Remember Tellman, reluctantly getting involved... and finally being won over by how EASY and FUN it is when you finally "get" it.)
The DVDs take you through the entire checklist. Step by step.
And you get to see how other people -- from all kinds of backgrounds, in all kinds of markets, with all kinds of excuses and fears and discomfort with writing -- used these same exercises...
... to get initiated, quickly and easily, into the systematic application of the checklist.
The advantage with DVDs over attending an actual workshop, of course, is that you can rewind, and go at your own pace, in your own style.
You rebel, you.
This brings us to the centerpiece of the system:
The workbook.
- This workbook contains all the notes you'd ever want to take -- already done for you -- from my PowerPoint slides in the workshop.
- PLUS, you get all the exercises laid out.
- PLUS -- and this is a BIG plus -- you get the FULL version of every ad I used as an example.
- That means this workbook (over 280 pages deep) is a fire-breathing SWIPE FILE of the best ads you'll ever lay your hands on... to copy, to use for inspiration, to rip from and use as blueprints.
In short...
... it's a concise, packed-solid "one stop resource" for helping you write almost everything you'll ever need to write to make your business rock the bottom line.
But wait...
... there's more.
I will also include in this fat package (which we'll rush ship to you, by the way), a fresh copy of the recently updated "Kick-Ass Copywriting Secrets of a Marketing Rebel" manual...
... the same original "how to" manual that still sits nearby, well-used and dog-eared, in the office of almost every top marketer you can name.
Combined with the new Simple Writing System... you are set.
Here is what you need to do now:
We have a small number of these packages ready to ship immediately.
To get yours, simply click on this link and order:
How much?
It's ridiculously reasonable. Especially considering the library of ads you get with the workbook, and the one-stop-resource this entire package gives you for marketing wisdom, specific advice, and proven tactics.
Your cost for the entire DVD home study program, with the workbook AND the updated copy of "Kick-Ass Copywriting Secrets of a Marketing Rebel"...
... is just $797. Plus standard shipping and handling.
Right now, we are also offering a generous $189/month, too.
So it's easy to fit into your budget.
What's more...
... you are not on the hook even a little bit by checking this system out, personally.
Because you have a...
Conditional 100% Money-Back Guarantee For 30 Days
Here's how it works:
Order your Simple Writing System home study course right now. Choose either the full pay, or the payment plan... and your package will be shipped to you as soon as possible.
There is ONE very reasonable condition to this guarantee: You must at least TRY the system.
To do this, just complete 2 of the exercises in the workbook. Just pop in the first DVD, follow the easy instructions for the exercises... and write them down.
If, after doing this within your 30-day guarantee period, you are convinced this system is not for you...
... simply return the package (in any condition)... with the written proof you did your 2 exercises... and you will receive a prompt refund.
This is a very reasonable guarantee, and I hope you clearly understand why we have that obvious condition. I bent over backwards to create this home study course -- literally pouring everything I know about systematically writing great sales messages into it.
And my staff will scramble to get your package to you as fast as possible.
Our customer service always gets rave reviews. My personal assistant, Diane, will oversee the entire shipping process, and you can contact her directly with questions or concerns. (She will contact you, also, with any tracking info she has, so you know what's going on with your package.)
So we're invested in the process of making you happy. I want you to feel totally comfortable ordering, even if you're not totally convinced and need to get your hands on the course first.
You risk nothing... as long as you agree to give it a try.
And you know what?
That's about all I have to say right now about this.
If you are in business, you know you need this system.
You have been presented with proof that what I teach works...
... supported by testimonials from both famous marketers who use this very system themselves...
... as well as rookie entrepreneurs and veteran business owners who are seeing amazing results directly due to my advice, tactics and strategies.
You do not risk anything by ordering now.
Your cost is stunningly low, too. A single killer sales message can generate massive results... making the price of this system nothing more than a brief expense, quickly recovered.
What you learn gives you a repeatable system that will be in your tool belt for the rest of your career.
You will finally know what the Big Boys know about writing the strongest and most result-getting sales messages possible.
No one can ever take this skill away from you.
You will never be at the mercy of anyone else for the most important part of your business -- the communication you have with your prospects, persuading them to buy.
Learning this system gives you total independence.
And when you DO hire someone else to write for you... you will not be at their mercy. You will know EXACTLY what you need written... and how it should BE written.
So you will, essentially, be a freelance writer's worst nightmare... because he will be forced to do his very best work for you, every time.
Because you know. Because you, like the top marketers you've read about here, are finally clued-in to how great sales messages get created.
The ball is in your court now.
It's up to you to make the decision to come aboard, and see what the fuss is all about...
... or to sneak away, giving in to the nonsensical belief that you can't do this.
Of course you can do this. The proof is all over this site. Others did it, often with less brains and in a worse financial situation than you are today.
This is the foundation of every successful business.
It's certainly your turn to get on the inside for a change.
And this is clearly the opportunity that has ended up in front of you that delivers the goods.
You must hurry.
Last year this home study version of the Simple Writing System was only available for 7 days... and then we pulled it off the market completely for the next 6 months.
We may pull it off the market again.
So, yeah... you need to jump on this if you're interested.
If you're still convinced you can live without the incredible super-star mentors... at least make sure you don’t get left out in the cold.
This is serious stuff, for people who are serious about achieving success. This should not be a hard decision to make -- you have an opportunity here, available for a short time.
Order now, while you're thinking about it.
And your adventure in business success can begin right away.
I look forward to hearing from you.
Stay frosty,
P.S. One last thing -- I almost forgot.
I will also include in your package the most sought-after and legendary special reports I've ever offered:
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The infamous "Power Words" compendium (loads and loads and loads of hot words and phrases you can nick to keep your own copy dangerously readable)...
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... and "11 Quick Marketing Fixes" -- the basic checklist I've used for 20 years when I do high-priced consultations. (You'll not only know how to fix your own "main bugaboo" problems... but you'll now be savvy enough to help others, too.)
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These valuable reports are yours to KEEP, no matter what. My gift to you, just for getting involved now.
Together with the intense mentoring you'll receive, this program has been completely "road tested" to deliver everything you need to finally "get" the process of writing killer sales copy.
Again... no matter what your situation is now.
Click on this link to get started:
P.P.S. This amazing home study course was not available for 6 months, and we may take it off the table again without notice.
Please don't miss out. You're covered, with that extremely generous and reasonable conditional guarantee. You really can "test drive" this system for yourself.
There should be no question, by now, that this is the real thing. The best marketing minds out there urge their followers to get their hands on this system.
You have a brief window of opportunity here to see for yourself what's so exciting here.
We'll be watching for your order. |
John Carlton's Simple Writing System
