Sep 10
Case Study #125: Leaping From Clueless & Ineffective… To Dangerously Good Just By Following The Formula.
Howdy.
There’s bonus material waiting for you here. Solid tools you can use, right away, too.
First, though, I want you to hear something… that should get your heart racing with the possibilities for your own future.
Let me set it up for you: The main reason we decided to offer the Simple Writing System at-home mentoring program one more time…
… is because of people like Stacey Morgenstern, who you’re about to meet in this brief (but very exciting) interview.
If you’ve seen the notorious “Wall O’ Testimonials” used on most of my websites… then you know that top marketers have given me credit for helping them learn how to write the stuff that brought them fame, wealth and happiness.
However… it’s easy to get numb to what those Top Dogs say.
Because the numbers are so big.
Those dudes are multi-millionaires now.
And the shine on their current reputations can blind you to the fact that before they learned to write… they were not famous, not wealthy, and (I know from personally chatting with them) not happy.
This is why hearing someone like Stacey is so freakin’ important.
The feedback from other guru’s is gratifying.
But the feedback I get from “regular” people is what really stokes my engine. I was so clueless for so long about life and business… that it still hurts to remember those feelings of being lost, dependent on a j-o-b, and rudderless.
Life kicked my butt consistently. I was at the mercy of Fate, utterly vulnerable and scared to death that I would never be able to chart my own path.
Luckily, for me, I stumbled on the secrets of street-wise salesmanship and the powers of channeling it through writing. At the not-so-tender age of 32, I realized there WAS a way for me to make a stand… to carve out my own place in the world… and make ridiculous amounts of money doing it.
And for the next 25 years, I got busy being a successful, blissed-out, self-made entrepreneur and business owner.
Learning to write a decent sales message literally saved my life.
So I’m VERY sensitive to anyone else’s story of feeling like an outsider, clueless about how to join the Feast.
Stacey was clearly struggling. Her online business model relies on communicating with prospects through writing… and she simply did not know how to do this. She spent days agonizing over a newsletter, and just crossed her fingers and prayed it would “work”.
As you’ll soon hear, the discovery of this system — a proven formula for writing copy that won’t let you deviate from what really does work — changed her life almost overnight.
Her story reminds me of why I created the Simple Writing System. I really did use a simple step-by-step checklist (do this, then do that, then do that) throughout my career as a star copywriter…
… and this same checklist (the core of the system) delivers pure mojo for almost everyone who goes through it.
The raw facts: Since graduating from the mentoring program, Stacey’s conversion online has QUADRUPLED (and it’s still going up).
Last month, she bucked up and hosted her very first launch of a new product… and brought in over $12,000 (just for that launch — her regular business continues to cook, too).
And she still considers herself a newbie.
Be careful: This short call may stir up a little fresh ambition for you.
It’s good to hear from folks like Stacey, because this is solid, real proof that the keys to your new life — of wealth, recognition and happiness — are just waiting for you to grab.
BONUS: Stacey really wanted to give you some visceral proof of how the system cleared up the mystery of writing to persuade for her.
So, when you opt in (in the box on the upper right-hand part of this page), we’ll send you the actual written feedback I gave her that set the fireworks off.
Stacey: “This completely transformed my scattered copy into a cohesive, compelling conversation that hits the emotional hot spots of my target market… without feeling ‘sales-y’. All the details John mentions are thoroughly explained in the Simple Writing System. In the end, I came away feeling super-confident… and well-trained in the art of ethical, authentic persuasion that attracts more clients… and makes you more money, no matter what business you’re in.”
So first, opt in. That bonus report (along with your other goodies, like the “Making The Sale” reports) will be winging its way to your inbox right away.
Next, listen to Stacey’s call. I dare you to hear her story, and still believe this kind of magic can’t happen to you, too.
Finally, stay tuned. All week long, we’re releasing new stuff, including more interviews and bonus freebies.
Love to hear what your thoughts are, too, in the comments section here.
This is good stuff. This is combining motivation… with actual tools you can use immediately.
Remember — there’s lots more to come.
Stay frosty,
John Carlton
P.S. You cannot get into this mentoring program yet.
It is still unavailable, while we get everything ready for you.
However… we’re talking about a matter of days before we ARE ready to open it up to new members.
So it’s really important that you stay wired into this blog. There are only a certain number of spots available in this upcoming program, because of the intense hands-on, interactive teaching that happens. (I’ve got a faculty of “rockstar” writers just itching to do for you what we’ve already done for Stacey and others.)
So stay tuned. Be sure to opt-in.
And, again — I’d love to hear what you think about all of this, below in the comments section.
Just click on Stacy’s photo to listen to our short phone call.
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