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Testimonials

• $25 Per Minute!

  "John, I made over $25 per minute using JUST your "power words" list. Increased click-throughs by 107%, and stuffed $10,500 in my pocket while sipping my morning coffee, using your tactics to rewrite some lame headlines for a client." Kamron Karington, Las Vegas

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  Boosted Sales 70% Online

  "Your headline suggestion for one of my web sites boosted sales by 70%! This equals an extra $3,000 every month…from ONE simple change. Thanks." Terry Dean, New Castle,IN

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  50% More Orders

  My average order is 50% higher (and more) since I adopted your idea. I love your outlook, and your advice cracks me up while bringing in the results."
  Tom Venuto, NJ

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  Immediate Results From First Tactic Tried

  “John promises a lot in the SWS. You get 200%. I don’t even know how to calculate the ROI on this one. I am only half way through the course and one specific tactic I’ve used this week has generated at least $2,000 in passive revenue- and that was the FIRST time I tried it!“
  Stacey Morgenstern

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  "I Use This Every Time I Write For The Web"

  "My highlighter ran out 6 pages into Section 7! Your ‘Kick-Ass Copywriting Secrets of a Marketing Rebel’ course is going on my A+ shelf of resources I use every time I write a sales letter for my web sites."
  Yanik Silver, Surefire Marketing

• "I just wanted to drop a line to say a big thanks. You have all done a fantastic job with the Simple Writing System program. I have bought many products over the last few years, but this has definitely got to be the BEST! The way it was outlined was great, I personally have got heaps out of it. My teacher Lorrie was outstanding and inspired me the whole way through the program. I have never written before and after the SWS I feel I have a better chance, so THANK YOU VERY MUCH." Sue Kennedy, Sydney, Australia

• Topped Our Best Month Ever… In Just One Week With New Tactics

  “In the last 3 months conversions on my website have gone through the roof. Last week we had 17 sales ($300 info product) with less than 300 unique visitors to the site, which is by far the best month we ever had in just 1 week. My data base guy is foaming at the mouth to find out why my analytics data is sending such a huge spike in conversions and my bounce rate plummeting to the bottom of the Grand Canyon. I implemented changes to my site as I was progressing within the SWS training system and realized after week 3 that I had all my money back. I truly can’t wait to see what happens to my bank account and my list at the end of the year!” Tom Wilkerson

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  7-Figure Money Machine

  "I heard John at a seminar say something about writing headlines I’d never heard or read anyone else say before — and believe me, I’ve been a serious and successful student of copywriting for over ten years. The result: I came up with a headline that crashed through all the noise in a very, very crowded marketplace and, starting from zero, very rapidly created a new seven figure ($1,000,000+) a year money machine that’s only just getting warmed up."
  Ken McCarthy, "The System"

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  Making Crime Pay

  "Who says crime doesn’t pay? John let me ‘steal’ one of his ad headlines for a seminar I was holding… netting me a cool $251,771 in just 3 days. I don’t know any decent marketer who would be caught dead without John’s help." Craig Forte, Forte Communications, Inc.

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  Thanks For Giving Me A Better Life

  "Since 2005, your simple writing strategies have earned me and my clients millions. It all began when Eben Pagan shoved a copy of your "Kick-Ass Copywriting Secrets" course into my hands and said "Study every word on this page, and then write me some copy!" I was hooked, and got my hands on everything you produced. My career as a copywriter has flourished since then, because you helped me understand the psychology behind a great sales message. In fact, just last month I booked a project that brought me a fat $15,000 (plus 5% of the gross sales in royalties)… and it took me just one week of work. The beauty of writing sales copy is that it’s not the writing that bring in the money… it’s the knowledge of what to write about to get people to buy. And there is no one on earth who knows this — and can teach it so you "get it" quickly — than John Carlton. Thanks, John, for giving me a better life." Craig Clemens

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  "Just before the famous StomperNet launch, everything was in doubt. We cornered John for advice, and in just a few minutes he provided such clarity that the fog melted away… and I was finally able to write the pitch that brought in over $10 million in one day. That’s twice he’s helped me — long ago, when I was broke, clueless and desperate, I somehow found John’s ‘Kick Ass’ course… and halfway through, a calm confidence came over me. I told my wife that everything was going to be all right, because this really made sense. When John talks about changing your life, he’s not kidding around." Frank Kern, Mass Control

• $29,000 In New Business Since Completing The Course

  “This course was awesome…Overall, it was a great learning experience. We have closed over $29,000 in new business since completing the course. Thanks a lot.”
  Jonathan Mitchell

• 5 Figures in 24 Hours

  “I’ve had lots of experience writing as a professional, but the difference between what I was writing and what I learned to write after getting your Kick-Ass Copywriting Secrets course is like the difference between throwing a bullet and shooting one. While I’ve had good success in the past, I’m amazed at how incredible your stuff works in the short time I’ve been using it. The last two sales e-mails I wrote using your techniques and strategies to get prospects on webinars generated almost 1,000 registrants between both events…with only 24 to 48 hours notice to register until the webinar was to be played in both situations. As well, both webinars were for products over a $1,000 and each one netted 5 figure results for us in 24 hours.

  Your stuff is awesome and I can’t thank you enough for what you’ve shared. Anyone who doesn’t have this material in their arsenal of copywriting ammunition is truly “throwing” bullets in their battle for more sales.”
  Walter Bressler, Texas

• John Helped Me Dominate An Entire Asian Market

  "Studying John Carlton’s writing, and adapting it to Japanese culture, has allowed me to dominate an entire Asian market. It’s just unbelievable what you can do when you learn what’s in John’s amazing bag of tricks."
  Markus Kuroda, Japan

• Quick ROI On Investment

  “THANKS! I got a quick ROI on this and my bullet writing is transformed forever. Very happy student here. Apart from the excellent content, you structured it so I actually worked through and applied the content. It’s so easy to let books and programs gather dust – you made this really useable and I’ve benefited as a result.” Bernadette Doyle

• Free Money!

  "Amazing! My web site conversion rate has nearly DOUBLED, just from what you’ve taught me. And guess what? Also following your advice, I tested a much higher price… and the conversion rate was not affected at all. That’s FREE MONEY without any extra work!  You were right, John." Michael Norman, UK

• 30% Boost In Conversions

  “I have been using some of the things John teaches in our email campaigns for our free workshop and our attendance each week has gone up by about 40% I also used some of his suggestions in the power point for the free workshop and our conversion rate to the paid workshop has increased by about 30%. We were converting about 5% to a $1,297 workshop, now we are just under 7% conversion. The first nine months of 2008 we have done more business than in the previous five years combined.” John Lane

• Damned Good Business Advice

  “I am very impressed with John’s comprehensive Simple Writing System for crafting sales messages. He takes a CAT scan 360 degree perspective when writing copy. The combination of consumer psychology, positioning in your market, great salesmanship, and clear, effective communication is killer. John is not just an outstanding copywriter he’s a damned good business man!”
  Joe Gerhard

• Just One Tip Multiplied Response

  "Using just ONE tip John gave us increased our mail response by 32%. This means an additional $2,000 in profit for every 1000 letters." Chris Rabalais, New Millennium Publications

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  Our Future Is Now Secured

  “The Simple Writing System appeared at the right time and place! What a blessing this time has been. I continue to nurture my SWS muscles to fully realize my maximum profit potential! It’s exciting, because our future is secured and growing while hearing desperation and watching bad news on TV! Even if the economy gets worse items will always be sold and traded. People who know how to speak directly to the heart will continue to flourish. Trading has been here for thousands of years. Rest assured “copy writing” is a very secure position on this earth. Plus, unlike any object or money, your skill is with you and has no limits on what you can accomplish.” Ken Walden

• 1,100% ROI With One

  Simple Idea "I put one simple idea I learned from John into action. The result was an immediate 1,100% return on my investment!" Bill O’Connell

• Transformed My Website Copy

  “As a newbie to copywriting, John taught me in the Simple Writing System how to target my thoughts and refine my writing in a way to tell a story that will hold a reader’s attention, which I didn’t do before. That has totally transformed my website script from what I had when I started to what it is now.I want to thank you John, all the team, for your guidance, help, and genuine support. You gave me the feeling that I really mattered as an individual and you personally wanted to help me in my copywriting journey.” — Dean Hohn

• Email List DOUBLED

  My list of email names doubled over just a 2-month period using just some of his strategies."
  Reggie Van Der Werff

• SWS is a Transformation Course!

  "The SWS goes beyond the writing. After going through the first five exercises, I was forced to take an in depth look into my business and discovered a need to shift.

  … The books and DVDs are great. Having coaching is the greatest guidance of all. I am grateful for the growth I am experiencing with SWS. Soon, I will be writing eye grabbing copy! Many thanks to John and Mike and all instructors for their guidance. Ken Walden, La Vergne, Tenn.

• Liberation Is Sweet

  “Just a big thanks to you, John, for the brilliance of this wonderful learning experience. I used to a read sales letter and wonder how on earth the writer thought of so much to say on one subject (Ah, but then my forte was the 30 second spot) Now I know. I’m also delighted to learn one can function as a copywriter outside the armature of an agency. Liberation is sweet. Thanks again — I so enjoyed all of it.“
  Linda Edwards

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  $287,000 The First Week!

  "After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever… and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision." Rich Schefren, Strategic Profits

• One Tip, One New Car

  “On your advice, I edited my copy using your ‘Action Verbs’. This killer strategy ALONE allowed me to buy a new car (for cash) after the first campaign!” Dr. G.E. Nielsen, Wisconsin

• "Worked So Good It Was Scary!"

  "Just finished a 1,000 trial mailing with new copy using Carlton’s concepts. Raked in $22,000 the first week. It worked so good it was scary."
  Dr. John M. La Tourrette, OR

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  6-Month Waiting List of Clients

  "You showed me how to take my marketing campaign over-the-top. This immediately created such a consistent surge of new business that I had to increase my fees three times. My income has tripled, and your techniques allowed me to develop a waiting list of clients that is 6 months long. When I saw some of the so-called industry greats sitting in your seminar, following you around like a Big Buck during breeding season, I knew I needed to suck as much info out of you as I could. What you teach is worth 1,000 times what you charge."
  Dr. Ken Newhouse

• Best Investment I’ve Ever Made

  “Best value course I have ever purchased. Great course… great value for money… and I liked the structure. I have spent thousands of dollars on “internet related” products and in the past I have been personally mentored by not one but 2 ‘world famous’ Internet Marketers (who charged even more thousands of dollars)…and this SWS course beats everything…it is the BEST EVER investment I made. I tell you what really pisses me off – I have spent thousands of dollars being mentored by so-called ‘famous household’ Internet Marketers and not one of them has suggested what you have, John. Not one!” Andrew Rondeau

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  "Sold Out The Show"

  "You inspired me to write a new pitch to my house list, using your tactics… and it generated a near-DOUBLE response rate (over 203 requests in under 24 hours, at $495 a pop). Sold out the show."
  Ken Calhoun, Daytrading University

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  "When my copywriting business was operating in the red in 2003, I bit the bullet and invested in John’s stuff. Know what? I started making money. Lots of it. The subtle tweaks and step-by-step systems I learned from John shot conversion rates through the roof. And I confidently raised my fees by 60% because of everything I learned from him… and my fees continue to rise." Lorrie Morgan-Ferrero, Red-Hot Copy

• Write More Effective Copy, In Less Time

  “I thought everything was great. Being able to do it on my own time was a plus. The DVDs were high quality and the two course books had information that I have used and gotten good results. The Simple Writing System gave me a blue print where I can focus my efforts on each step of the puzzle. Now I can write more effective copy in less time. It gives me the ability to write my own sales letters without using someone else’s work as a template for the whole thing“.
  Antony Ruffin

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  John Carlton is one of the best marketers in marketing HISTORY. I have learned a ton from him… and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts."
  John Reese

• Job Offer Just From Mentioning The Simple Writing System

  “I casually mentioned to one of my clients that I’m taking John Carlton’s copywriting course. She Googled him and came back and offered me a job to edit a new e-book she’s written! Thanks, John.” John Flynn

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  "John Carlton is a copywriter I would hire, and there are damn few of those. Further, I would pay to be in a room to learn from him, and there are even fewer people on that list."
  Dan Kennedy, "The No B.S. Marketing Newsletter"

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  $11,000 In New Business In Just 48 Hours

  “Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies. John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters. The DVD’s explain exactly what to do and the workbook is chock-a-block-full of real world examples. I know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process. Absolutely awesome – thanks John.” Craig Woolven

• Tripled Sales In One Month

  "Your course is fantastic. I have tripled my sales in a month and I am only now getting started fine-tuning and testing."
  William McCreedy, Futures Trading Secrets

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  Earning a High Six-Figures Annually Online

  “Before I discovered John Carlton I had NO IDEA how to write good copy… and I’ll admit I was pretty skeptical about investing in his programs because it just didn’t seem possible that I would be able to influence people with print like John does. Well let me tell you that John’s teaching have not only helped me increase conversions by over 511%, but John has been one of the backbones to me earning a high six-figures annually online. Not only do I use Johns strategies in my sales copies and videos but his tactics have also helped my develop a cult-like following on my blog, making my blog the #1 blog AND website in the world in my niche where I’m able to get as many as 8039 visitors to my blog in one day all from free traffic sources… THAT is the power of the influential writing tactics John showed me how to do. I love waking up and seeing all the money roll in my bank account… even while I’m off doing whatever the hell it is I want to do”
  Chris McCombs

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  Created Millions In Profit

  "John has created millions in profit for us. We pitted his ads and letters against big-city ad agencies, PR firms, and writers with lots of awards… and John slaughtered them all. He consistently hits ‘home runs’ for us — 20-to-1 return in profit is not unusual. He has saved our butts on several occasions."
  Robert Pierce, President, Tactical Response Solutions

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  30% Boost In Results

  “For me this class was one of the best things that happened in my life. It was more of a journey of finding out who I really am than most things I have done, and in a much shorter time frame. It was raw and to the point, clear and exciting experience. I feel prepared now to present what I have to offer to the people that I want to reach. Also by learning this new language, this new way of thinking, I am constantly coming up with new ideas of products I can offer. I found a confidence that I didn’t have before, and I am so sure it is because I am so much more clear in all areas, myself, what I know, what I have to offer, what the prospects are looking for, and all the roads in between that connect each piece. This class is the first step… I am hooked, and I am continuously learning. This class was the foundation I needed to build something solid on. I feel I can do the things I want to do now. What I learned in the Simple Writing System will help me build multiple streams of profits for years to come. I now feel I can truly make more money, create products that sell and attract more clients for my growing business. In fact, I can write my own ads which have brought in 30% more business locally in the last few months. I am so grateful for it.” Andreea Grad

• Pure Gold

  "I’ve written pieces that have pulled in millions of dollars. Yet, when I sit down to write copy, I pull out my swipe file of John Carlton’s stuff, and study it like my life depended on it. He is one of the few true experts in advertising. Pure gold."
  Caleb O’Dowd, Florida

• "I Stalk Your Ads"

  Dear John: Your strategies have made me hundreds of thousands of dollars. I consider your copywriting to be so influential on my success, that I’ve literally stalked your ads and sales letters, purchased countless products and services to get on lists… solely so I could collect (and study) the sales letters that you write. This practice has been like a real-world ‘Harvard Business School’ education for me. And I know dozens of millionaire business people and successful "guru’s" that quietly keep an eye on you, follow all that you do, and consider you a major influence on their success."
  Ben Cummings, Park Place Publishing, NY

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  "John’s input on my website increased my flow of sales leads by 50%. Also, his advice to trash my sales letter and start fresh (with very specific instructions on how to do it) DOUBLED my sales conversion rate!  He was right — this gets exciting, fast." Perry Marshall, Perry S. Marshall Associates

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  3 Times ROI With New Skills

  “I just sold my most expensive screen ever.
  And, it was due to HOW I sold it with copy skills.
  Why am I so sure?
  - it was to a new customer
  - in a country where people are known for their fondness of bargain hunting
  - I am sure we had the most expensive offer (competitors offer a similar size screen at a third of the price)
  - it was the first time that such a screen was sold from a web enquiry.
  Wanna know how expensive the screen was?
  25,000 euro (or about 35K in US$) without shipping or installation.
  Thanks John). I just made my investment in the Simple Writing System back 3 times on this order alone.”
  Otto Tromm

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  Profits Through The Roof

  "I used Carlton’s tactics in my advertising online, and profits went through the roof. That meant we could move into a bigger house, and I’ve kit it out with most amazing high-tech gear. I would not be here today without John’s help."
  Chris Payne, United Kingdom

• Should be taught to every sales person

  "Thanks David. I appreciate how you pushed me! I would like to get it finer but I will move on to the next one as I have the idea now.

  I only wish I had this Simple Writing System training long ago. These skills should be taught to every sales person. Thanks for the push. I will get it better now that I’ve seen the light." Steve Holloway – Kardinya, WA

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  Tripled Response!

  "You know that new ‘hook’ you insisted I try in my sales pitch? It TRIPLED response!  This translates into several hundred thousand dollars in sales over the coming year. You are on my Christmas gift list for life,dude." Lisa Wagner, California

• 6-Figure Profit, & It’s Idiot-Proof

  “For me… Copywriting was my lacking skill…. I never knew how to write effective copy, and John you’ve done a GREAT job… the SWS blows away any “system” I’ve seen in a long time. It’s pretty much idiot proof. To top it off, my motivation after this course has never been so high… Since starting it I’ve sold 2 new franchisees (which adds over 6 figures/year into my pocket. I’m starting to blast off writing follow up sequences….I’ve also finalized my entire franchise manual for all of my stores, and my web guy is starting to build a new website for my retail stores and will use your copywriting to make it smash the competition as well as build an avenue through the site to franchise even more…I can’t thank you enough… this is a program geared for REAL business minded people….. it’s the real deal.. not some fancy, full of fluff, way of repackaging old basic marketing. Thanks John!”
  Adam Cloet

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  Million Dollar Confession

  "Early in my career, I had the good fortune to discover John Carlton — and he deserves much of the credit for my success as a freelancer. I hereby confess that many of the ideas behind the million-dollar controls I’ve written can be directly traced to what I learned or stole from John." David Deutsch, world-class freelancer with controls for Boardroom, Phillips Publishing and other major league mailers

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  Massive Breakthrough Generates $70,000

  "I had a massive breakthrough reading your stuff, John. Over the last 14 days, what you taught me generated an extra 20,979 in sales!  Thanks again." Jeff Gardner, TX (Update: "After a full month, my take is now $70,000! Note to self: Follow John’s advice!")

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  $340,000 in 7 Days

  “I started working for internet marketer Russell Brunson as a full-time copywriter and had only written a handful of letters up until that point. He asked me to write a sales letter for our 12-Month Internet Millionaire launch—my first major launch. I was a little nerved up and repeatedly referred to John’s course for guidance while writing the letter. Thanks to implementing the quick-start copywriting secrets John revealed in his course, the letter ended up pulling in $340,000 in 7 days. If you remotely care about becoming a better copywriter and marketer, you need to get your hands on John’s materials before your competition does.” Kevin Hill, head writer for Russell Brunson

• The SWS changed the ENTIRE course of my life. And FAST!

  "John, I heard you were doing SWS again and thought I would come say a word or two to anyone bouncing the ball on this or even sitting nervously on the fence. (I hope you don’t mind)

  I must give YOU a WARNING!

  This will not be one of those bulls**t testimonials that you see elsewhere… If you walk away after reading this post and think I’m full of it, I totally get it, and I’ve felt that way before too.

  Not anymore…

  In fact if you stick around over the next 5 minutes you may just have one of the most exciting, life changing revelations you’ve ever had.

  The truth is…

  …The Simple Writing System, John Carlton, Lorrie-Morgan Ferrero and the other teachers that contributed to SWS — changed the ENTIRE course of my life! (And FAST!)

  My name is Scott and before SWS, I was a business owner struggling in a tough economy. I had just been taken for a serious financial ride by a partner I too quickly trusted, costing me EVERYTHING! (That’s not an exaggeration.)

  After 4 years of building my company from the ground up, I lost close to a half a Million over night leaving my family destitute amidst trying to provide heart surgery for my teenage son.

  My family needed something BIG and we needed it fast, or it would be a disaster or worse.

  I knew of John Carlton and the BIG claims he made for his SWS system. So when I heard the SWS was going to launch, I logged on…

  …Believe me when I tell you as I sat there holding my last $400 bucks, my wife standing over my shoulder in complete and utter shock in how I was planning on spend that money, honestly I WAS a nervous.

  I understood the power of my choice… I knew that single decision would either completely sink us or change our life as John and others claim.

  I stuck with what I believe to be the right choice…

  Please do NOT miss what I’m about to say…

  That one decision to trust John Carlton changed my ENTIRE life!

  Within 2 months of being mentored by John and Lorrie Morgan Ferrero and the SWS team… I finally understood what effective marketing REALLY was!

  After using the ideas that john and Lorrie gave me, my ability to write effective copy was immediate… I NOW stood out from the crowd.

  Almost overnight I was earning up to $7000.00 a job as a freelance writer, and was writing for some of the marketing industry’s biggest leaders.

  LISTEN…

  The decision is clearly yours… as it was mine.

  (I’m glad I made the right choice)…

  If you want real knowledge that works when you put it to use, with the potential to stuff your bank with cash…

  I would move on this the moment you get the chance to click the SWS button! I’m thankful I went with what I thought was right and my wife is now a serious believer!

  John and the SWS team will not just follow through… they always over deliver!

  I would hate to see you three years from now looking back at the others who chose to take action and found great success, as I have, wishing you had listened to me.

  (I’m not obligated to say any of this)

  I could just go on quietly raking in my cash without thinking of anyone else, although I cant imagine doing that…

  I think you deserve to hear from someone who has already been faced with this choice…

  Just do it!

  John Carlton and his team WILL give you the tools to be the best marketer you can be, I absolutely Guaran… danm… tee it!

  He did for me!

  My son got his heart surgery by the way…

  Nuff said." — Scott V

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  The Simple Writing System is a miracle!

  I spent 2008 like a lost puppy. I couldn’t figure out what to do with the rest of my life.

  On a whim, I joined the SWS in October 2008. I fell in love with copywriting. I graduated and did my first few letters for my own real estate business.

  Then I fearfully took my first freelance job. I did it for zero upfront since they knew I was a newbie. I assumed it would be a practice run I’d never get paid for. To make things worse, a friend who tried his hand at copywriting said there was little chance of making over a few thousand dollars per letter for many years.

  I followed the 17 step SWS to the letter, double-checking every step. I didn’t know if it was all true, but I did it in faith. The letter was up against a new letter from a seasoned pro. (They paid him $10,000 for it.) After I completed the letter, the business told me they were raising the price of the item from $79 to $149 before the mailing. Another speedbump to the letter’s success.

  Fast forward one year. The letter destroyed the seasoned writer’s letter. It is mailing its fourth big batch. I have made $22,730 in commission from it so far, and the client is getting ready to mail a whole lot more.

  In addition, a big WDC firm got ahold of it and hired me to do a letter for a very well-known national organization. I haven’t even bothered to set up a website since I have more than enough high paying copy work now.

  The Simple Writing System is a miracle! It provided me a two-month launch to a whole new career. And a whole new life.

  Paul Moore, Moneta, VA