Howdy…

Here’s a couple of important things to know, now that you’ve discovered this page:

1. We only offer the Express Course for short times, and then close it down.

Right now, it’s sleeping. It will be available again soon, and there’s an easy to make sure you get advance notice. See #3 below.

2. First, though, I want you to know that the Simple Writing System “Home Study” course IS available right now.

This “do-it-yourself” DVD-and-workbook package includes massive swipe files, hot bonus materials, and the entire Simple Writing System program.

To quickly wake up your Inner Salesman, increase conversions, and explode your bottom line, go here for more info: www.SimpleWritingSystem.com.

3. To make sure you get advance notice on the Express Course and the next hands-on personalized coaching for the Simple Writing System, hop over to my blog and sign in: www.John-Carlton.com.

The blog is free, and has over 5 years of free archives — shockingly in-depth advice, insights, and specific tactics for marketers, writers, and anyone looking to live life with more gusto. All free, yours for the taking.

You also instantly receive 7 free “Marketing Rebel Strategy School” lessons when you sign in.

There is never any obligation to do anything or buy anything. The blog is my way of giving something back to the business world that has treated me so well over the decades.

4. There is a personalized coaching program coming up soon, and getting advance notice like this will put you in a great position to make the best decision about joining us or not. (The program fills up fast.)

For now, just sign in at www.John-Carlton.com and enjoy your treasure-trove of free material and years of free archived resources.

Thanks.

Stay frosty,

John

…a little something we call “Close The Deal”

Note: For your convenience, we’ve posted the transcript of this video lesson here.

Here’s how to participate in this unique interactive step of the SWS Express Course:

1. Watch the brief video.

2. Then consider how you might craft a short (key word there: “short”) paragraph using the three tactics in Lesson 3 to help close the sale for what you offer.

3. Write that out, and post it in the comments section below.

That’s it. As you’ve already seen in previous lessons, several high-level copywriting professionals from the SWS faculty — including myself — will jump in and respond to selected comments with interactive feedback over the next couple of days.

I’ll even award a prize to the best “close the deal” post. The winner (as judged by us) wins a 20-minute one-on-one phone consultation with a Senior SWS Instructor… where you can discuss, with a proven pro writer, any part of your marketing or writing.

Consultations like this can impact your path to success dramatically, and they are expensive.  So this prize is something to shoot for.

Don’t be shy.

You’ve got nothing to lose here… and this is how real learning takes place.  Give it a try.

See you in the comments section.

John

…a little something we call “Close The Deal”.

If you think my Simple Writing System Express Course could help the other entrepreneurs, business owners, and marketers in your life… after you sign yourself up… please click on one of these icons to share this page. Thank you.

Whoa!  Did you catch the mistake I made in the above video?

I said (in the audio) that we’ve moved on to Lesson #3, and that’s where the action is now.  And that’s correct.

However, the slide reads “Lesson #2″… which is what professionals call “a big freakin’ mistake”.

So, to clarify:  The action is in Lesson #3 right now.

Okay?  Okay.

Now… here’s the transcript of this video:

Hey, John Carlton here.

Welcome back to this special, limited-time release of the Simple Writing System EXPRESS course.

In this course, I’m delivering 3 of the most powerful short-cuts I’ve mastered in my 30-year career as a top marketer…

… all of them precisely designed to help you write your first killer sales message.

This includes any ad, or website, or video, or email campaign, or letter, or anything else needed to make your business start grabbing prospects like crazy and turning them into happy, cash-on-the-barrelhead customers.

If you’ve already signed in for the Simple Writing System EXPRESS course…

… and you’ve already seen the short video explaining Lesson One, called “The Bar Conversation”…

… and Lesson Two, called “Your Elevator Chat”…

… then it’s time to move on to Lesson Three, called “Closing The Deal.”

It’s easy to get to Lesson Three.  When you signed up before, we sent you an email with your private link to everything…

… including the lessons, as they’re posted… your free reports… and your free video of my presentation at Frank Kern’s Mass Control event on using simple stories to sell.

If you saved that email, you’re fine.

Use the same link in that email to get to the page with all your freebies…

… which now includes the newly-added Lesson Three.

However…

… there is no harm done if you’ve lost that email we sent over.

Just sign in again over on the right.

And we’ll send you a fresh access link, no problem.  That’s also how to get started if this is your first visit here.

Keep this in mind: The EXPRESS course has moved on to Lesson Three.

That’s where all the current action is now.

It’s important to get involved right away…

… because we’re doing something totally unique. It’s never been done before.

When you post a response in the comments section… you’ll see that myself, and several other teachers from the Simple Writing System faculty…

… who are all sought-after, high-paid professional writers…

…are delivering sizzling, personalized, one-on-one feedback.

And it’s all free.

You’d have to pay a small fortune to get this kind of professional attention outside of this EXPRESS course.

So don’t screw around.

Get into it now, while you’re here. This all is coming down very soon now, and there won’t be a second chance to see any of it.

There are a pile of freebies waiting for you…

… plus the opportunity for feedback as you master these powerful short-cuts to creating your first really good sales message.

I’ll see you on the other side.

John Carlton

…a little something we call “The Elevator Chat”

Note: For your convenience, we’ve posted the transcript of this video lesson here.

Here’s how to participate in this unique interactive step of the SWS Express Course:

1. Watch the brief video.

2. Sticking to the template presented in the video, what do you say to Bob?

3. Write that out, and post it in the comments section below.

That’s it. A few high-level copywriting professionals from the SWS faculty — including myself — will jump in and respond to selected comments with interactive feedback over the next couple of days.

I’ll even award a prize to the best “elevator chat” post. The winner gets one of the now-famous napkins used in the making of this super hi-tech video.

Don’t be shy.

You’ve got nothing to lose here.

See you in the comments section.

John

…a little something we call “Your Elevator Chat”.

If you think my Simple Writing System Express Course could help the other entrepreneurs, business owners, and marketers in your life… after you sign yourself up… please click on one of these icons to share this page. Thank you.

Hey, John Carlton here.

Welcome back to this special, limited-time release of the Simple Writing System EXPRESS course.

In this course, I’m delivering 3 of the most powerful short-cuts I’ve mastered in my 30-year career as a top marketer…

… all of them precisely designed to help you write your first killer sales message.

This includes any ad, or website, or video, or email campaign, or letter, or anything else needed to make your business start grabbing prospects like crazy and turning them into happy, cash-on-the-barrelhead customers.

If you’ve already signed in for the Simple Writing System EXPRESS course…

… and you’ve already seen the short video explaining Lesson One, called “The Bar Conversation”…

… then it’s time to move to Lesson Two. Which I call “Your Elevator Chat”.

Lesson One was all about getting inside the head of your Perfect Prospect.

This new lesson is all about explaining who YOU are…

… in a simple, quick way that establishes your credibility and awesomeness in one spectacular breath.

This is where sales start piling up, people.

It’s easy to get to Lesson Two. When you signed up before, we sent you an email with your private link to everything…

… including the lessons, as they’re posted… your free reports… and your free video of my presentation at Frank Kern’s Mass Control event on using simple stories to sell.

If you saved that email, you’re fine.

Use the same link in that email to get to the page with all your freebies…

… which now includes the newly-added Lesson Two.

However…

… there is no harm done if you’ve lost that email we sent over.

Just sign in again over on the right.

And we’ll send you a fresh access link, no problem.

The important thing is that you get to Lesson Two while the action is going on.

Keep this in mind: The EXPRESS course has moved on to Lesson Two.

That’s where all the current action is now.

You’ll be caught up quickly, though. All the videos are short… way under 10 minutes each.

So you can join us in Lesson Two in just a bit.

It’s important to get involved right away…

… because we’re doing something totally unique. It’s never been done before.

When you post a response in the comments section… you’ll see that myself, and several other teachers from the Simple Writing System faculty…

… who are all sought-after, high-paid professional writers…

…are delivering sizzling, personalized, one-on-one feedback.

And it’s all free.

You’d have to pay a small fortune to get this kind of professional attention outside of this EXPRESS course.

So don’t screw around.

Get into it now, while you’re here. This all is coming down very soon now, and there won’t be a second chance to see any of it.

There are a pile of freebies waiting for you…

… plus the opportunity for feedback as you master these powerful short-cuts to creating your first really good sales message.

I’ll see you on the other side.

John Carlton

…a little something we call “The Bar Conversation”.

Note: For your convenience, we’ve posted the transcript of this video lesson here.

Howdy.

John Carlton here. Feel free to dive into the action by posting your response to the lesson in this comments section…

… because we really do have a group of SWS teachers (all of them pro writers) anxious to provide real interactive feedback to help kick your salesmanship chops into high gear.

This first lesson — despite seeming to be so simple — has transformed many a marketer’s quest for bigger profits. You need to understand what your prospects are thinking… and this is the most direct (yet least-used) way to get into their head.

Lesson Two is right around the corner, don’t forget…

… and it builds on what you do here. Taking you very, very close to the last and ultimate short-cut (where sales start exploding).

I’ll see you here when you post…

Stay frosty,

John Carlton

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