You’re gonna like this webinar for two reasons:
1. Because you get an inside peek at a hero for many of the top online gurus now dominating their marketers… and…
2. Because you are about to be handed shockingly-powerful “old school” sales tactics that are, essentially, an unfair advantage over your competition. Cuz it’s hidden stuff.
Joe really over-delivers here.
Quick back-story: Back when Gary Halbert and I were co-producing the first prototype of the marketing seminar (the model now used by every marketer who puts on an event)…
… our first choice for keynote speaker was Joe Sugarman. (Other speakers included Jay Abraham, and “E-Myth” author Michael Gerber.
And this was before Joe became globally famous — for the third or fourth time — from his notorious Blu-Blocker sunglasses informercials. (Which ran for years and years, just before the Web heated up as a marketing resource.) (And then he was the top seller on the QVC shopping channel.)
(This guy knows how to sell.)
Joe was already a legend when I started my advertising career. My original swipe file of killer ads had several dog-eared copies of his best stuff.
I even bought my very first direct-response mail order product because Joe TORTURED me in a brilliant magazine ad… until I couldn’t live another day without one of his patented, unique Ion Generators.
This guy is definitely Old School genius. Went through Spy School in the Army, earned a gazillion bucks several times (back when a gazillion was worth something), and is easily the most experienced ad writer alive today.
Which means this webinar is a bonanza for you. Why? Because most marketers today ignore the sales-producing POWER that long-time ad wizards know how to summon.
.
I guarantee that your competition is as oblivious as the rest that these classic salesmanship tactics even exist. And that means you can enjoy an instant unfair advantage… simply by getting hip to the shocking voodoo a great like Joe brings to advertising.
PLUS: I get punk’d by Joe in the first 5 minutes!
That’s right. He lets me go off like an idiot on something, building up steam… and then he…
Well, you gotta see it for yourself.
But don’t dig into this webinar for the evil fun of seeing me humiliated.
No. Dive in for the timeless insights… and especially the jaw-dropping SWIPE FILE we’ve included here.
That’s right. You can now possess the same rare, hard-to-find, infamous ads that marketers have considered The Holy Grail of salesmanship for generations.
(NOTE: The ads are a little hard to read on the screen. Don’t worry. You can get a readable copy of all of them. Just enter your first name and primary email address on the right of this page. We’ll send you a PDF that contains all of the ads used in this webinar right away.)
This stuff works like crazy. Especially since so many new marketers don’t even know it exists.
Every Big Dog top marketer you’ve ever heard about is drooling to get their hands on this webinar. And you get to see it first.
It’s never been released. I just did it with Joe last week — because of our history, he allowed me to take some liberties and go deep into the material.
As well as lay out the swipe file.
This is good.
And it’s only gonna be up for a short time. So dive in now, while it’s on your mind.
Great to hear your interview with the legendary Joe Sugarman and hear his thoughts on classic advertising.
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johnc Reply:
September 15th, 2009 at 7:06 pm
I loved doing this interview. Joe is one of my heroes.
Killer insight to classic salesmanship, too. I took notes while talking with him…
John Carlton
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Comment by Paul Simister — 15 September 2009 @ 2:29 am
The only people who I learned more about copy from than Joe Sugarman was Harlan… and you! Thanks for posting Joe’s stuff. It’s great.
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Comment by Kevin Dawson — 17 September 2009 @ 12:31 am
Like a good watch…The timeless never changes.
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Comment by William K — 17 September 2009 @ 10:34 am
Would have been great to hear Joe do more of the talking and the interview questions being more open so that Joe could really get in to sharing his views on good marketing and advertising.
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Bruno Reply:
November 23rd, 2009 at 12:39 am
Might be great for you to just shut the F up.
Maybe then you can hear…got it….bub.
John works hard to teach you idiots…be thankful and respectful.
Big B
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Comment by Steve W — 17 September 2009 @ 3:41 pm
Thank you so much John for expanding our knowledge with marketing legents interviews like Joe Sugarman. He is one of my favorite marketers I enjoy learning from.
Great work.
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Comment by George Bonev — 18 September 2009 @ 7:31 pm
Hi John,
Great stuff! Thanks so much for posting this. I met Joe briefly at one of Yanik’s events years ago, and wow… what a genuis.
Jon
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Comment by Jon — 19 September 2009 @ 9:23 am
Thanks for the recap, John. I have listened to Joe Sugarman’s seminar presentations and read his Triggers (in ebook form). Every time you listen to his stuff, I am able to gain more insight into advertising and marketing. The other thing I like Joe Sugarman is that he focuses on real products and features. Unless the recent focus on stuff other than the products, benefits and features, he immerses himself in the product and designs advertising copy material. This would be a great resource for physical product marketers on the internet.
Paddu
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Comment by Paddu Govindaraj — 19 September 2009 @ 3:34 pm
Formats work!
I see how the ad layouts he uses are what I will use now for every blog entry whether a landing page, sales, or a simple post. Picture on top (no print over it – however next to it okay), Headline, sub-Headline, Lead sentence, etc.and use of killer paragraph headings. The use of the swipe files were invaluable, thanks!
It was also good to hear once again a current theme in all of these presentations. No one has just sat down and done it right from the get-go. Thousands of hours in our chosen endeavours and personal life experiences is what it will take to make our unique success stories.
One thing I question. Joe stated in review of his “Gizmology” Certicficate; “Humor does not sell.” (Term used was “tongue-in-cheek”) which I understand the difference. But really, I find some of the most original, entertaining and engaging moves recently to the use of humor in selling/promotions. It makes me feel good and keeps the product in mind – the whole point.
I mention this especially since I have been reading yours and the late, great, Mr. Halbert’s stuff for several years and you guys are gut-busting funny! Is that just your personal posts (eg. newletters and blog) or did not you also use it proficiently in your ad copy?
Thank you for all you do John. I get more stuff from you free (thank God), than what many are charging outrageously for.
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Allen C. Reply:
September 20th, 2009 at 4:37 am
Never Mind! I think I thought through the point being made.
That is ‘tongue-in-cheek’ = ‘ironic, insincere, frivolous’ – can be used effectively in PRINT (eg, ads for “Miracle Fuzz” and “Magic Baloney”).
Using humor is more dangerous. The point being a discussion I saw about the use of emoticons and other punctuation in promotions or blog posts to assure understanding by the reader. (I don’t remember the place it was posted.) The intended message can easily be misconstrued even with the best use of punctuation; what is understood by the writer to be wit, humor or sarcasm can be easily read and understood quite differently.
The gist of the discussion was that if one finds it in any way possible to be questionable and requiring the use of emoticons to clarify or assure the reader of the intended tone, might be better to just rewrite the sentence to eliminate the possible confusion.
At least that is my answer to my question. (lol) – see what I mean.
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Comment by Allen C. — 20 September 2009 @ 3:46 am
I recently read Joe’s advert for the $6m mail order malibu mansion, and read it out to my son who also loved the story.
Fantastic writing.
Rezbi
http://directanddigitalmarketing.com/
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Comment by Rezbi — 20 September 2009 @ 5:03 am
Oh, wow. That was great! Thank you, fellas. I’ve been following Joe since he created JS & A back in the ’70’s and I remember him when he wore a full beard.
A great, insightful and informative interview!
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Comment by Bruce Marten — 21 September 2009 @ 6:31 am
Thanks for bringing us a great interview with a legend. Joe mentioned Stem 120 so I just had to jump right over and see his latest stuff. Talk about creating a visual. This is right off the first page.
“Clinical studies have shown that Signals hydrates the skin up to 107% within two weeks. It’s like taking a raisin and turning it into a grape. You’ll look better, and your skin will be healthier using Signals™.”
I’m sure at some point they “urge you to order”
Great stuff, thanks again.
David Franklin
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Comment by David Franklin — 21 September 2009 @ 9:09 am
Absolutely brilliant to all this content on this blog- I will be studying and re studying this forever!! To the people grousing about audio here’s a tip– get a portable dvd player–plug into your cig. lighter put on some headphones and enjoy!! Thank you so much for this amazing opportunity to get material I shouldn’t even be able to afford.
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Comment by Jay Douglas — 29 September 2009 @ 2:42 pm